Brandwave

How popular isBeaba in search?

In September 2026, there were an estimated 40.5K branded searches for Beaba worldwide which held steady over the last 12 months. Beaba holds 7.7% estimated Share of Search among steamer blender brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee54.5%
  2. Philips Avent37.8%
  3. Beaba7.7%
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Which steamer blender brands compete with Beaba?

Beaba against steamer blender brands worldwide, by month

Share of Search by month for Tommee Tippee, Philips Avent, Beaba. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePhilips AventBeaba
Oct 202552.5%39.5%8.1%
Nov 202552.5%39.5%8.1%
Dec 202553.7%38.7%7.6%
Jan 202652.8%38%9.2%
Feb 202652.3%38.5%9.3%
Mar 202652.5%39.5%8.1%
Apr 202649.4%42%8.6%
May 202649.4%42%8.6%
Jun 202652.5%39.5%8.1%
Jul 202654%38.2%7.8%
Aug 202655%37.4%7.6%
Sep 202654.5%37.8%7.7%
  1. Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

  2. Held 2nd. 198K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Beaba

    7.7%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Beaba and its closest rivals

How has branded search demand for Beaba changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beaba worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Beaba’s estimated Share of Search among steamer blender brands worldwide peaked at 9.3% in February 2026 and was lowest at 7.6% in December 2025.

How did search popularity change for steamer blender brands worldwide in September 2026?

  1. In September 2026, Tommee Tippee lost estimated Share of Search among steamer blender brands worldwide, from 55% to 54.5%.

Where does Beaba compete?

Beaba is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby food makers3rd of 66.8%Show ranking
Steamer blender brands3rd of 37.7%Shown above

How is Beaba measured?

Brandwave collects information about searches that people make online using Beaba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beaba

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How the Brand Demand Index is measured

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Is Beaba your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.