Brandwave

Beaba vs NutriBullet:Which is more popular?

In September 2026, NutriBullet had more branded searches than Beaba among steamer blender brands worldwide. NutriBullet had about 560,000 branded searches, while Beaba had 40,500. NutriBullet made up 39% of all steamer blender brand searches we track, and Beaba accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about steamer blender brands, Beaba and NutriBullet each appeared in four of the five answers. Beaba was mentioned before NutriBullet in three out of four answers.

Among steamer blender brands worldwide in September 2026

Who do people search for more?

NutriBullet, about 14 searches for every 1 for Beaba

NutriBullet 560K searchesBeaba 40.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Beaba in 4 of 5NutriBullet in 4 of 5

Who does AI recommend more?

Beaba, named ahead of NutriBullet in 3 of 4 answers

Beaba first in 3NutriBullet first in 1

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Top steamer blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beaba was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NutriBullet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Beaba was listed before NutriBullet in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beaba1st
  2. Baby Brezza2nd
  3. NutriBullet3rd
  4. Philips Avent4th
  5. Babymoov5th
  6. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beaba4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babymoov3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steamer blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beaba or NutriBullet more popular in search?

This chart shows how often people search Google for Beaba and NutriBullet by name. Each line represents a brand's share of searches for all six steamer blender brands we track, month by month, from English-language searches worldwide.

Beaba and NutriBullet among steamer blender brands worldwide, by month

Share of searches by month for NutriBullet, Beaba. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletBaby BrezzaTommee TippeePhilips AventBabymoovBeaba
Oct 202537.6%24.7%17.7%13.3%4.1%2.7%
Nov 202546.5%21.2%15.1%11.4%3.5%2.3%
Dec 202546.6%20.5%15.9%11.4%3.4%2.3%
Jan 202641.4%22.2%17.3%12.4%3.7%3%
Feb 202641.6%22.3%16.9%12.5%3.7%3%
Mar 202639.3%21.1%18.5%13.9%4.3%2.8%
Apr 202640.2%21.6%16.7%14.2%4.3%2.9%
May 202640.2%21.6%16.7%14.2%4.3%2.9%
Jun 202639.7%21.3%18.6%14%3.5%2.9%
Jul 202639.2%21.1%19.6%13.9%3.5%2.8%
Aug 202639.9%20.5%19.9%13.5%3.4%2.8%
Sep 202639%21%19.9%13.8%3.4%2.8%

How has the Beaba and NutriBullet comparison changed over the last 12 months?

3 findings
  • NutriBullet was ahead of Beaba in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beaba’s share of searches among steamer blender brands worldwide moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among steamer blender brands worldwide moved from 37.6% to 39%, and its estimated monthly branded searches held steady at 560K.

How did search popularity change for steamer blender brands worldwide in September 2026?

1 change

  1. In September 2026, NutriBullet lost share of searches among steamer blender brands worldwide, from 39.9% to 39%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beaba’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beaba

1 branded search term

  • beaba

NutriBullet

2 branded search terms

  • nutribullet
  • nutribullet blender

How the Brand Demand Index is measured

Other head-to-heads among steamer blender brands

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