How popular isPhilips Avent in search?
In September 2026, there were an estimated 198K branded searches for Philips Avent worldwide which held steady over the last 12 months. Philips Avent holds 40.6% estimated Share of Search among milk warmer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee58.6%
Philips Avent40.6%
Medela0.74%
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Which milk warmer brands compete with Philips Avent?
Share of Search by month for Tommee Tippee, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Philips Avent | Medela |
|---|---|---|---|
| Oct 2025 | 56.5% | 42.5% | 0.94% |
| Nov 2025 | 56.5% | 42.5% | 0.94% |
| Dec 2025 | 57.6% | 41.5% | 0.89% |
| Jan 2026 | 57.6% | 41.5% | 0.89% |
| Feb 2026 | 57.1% | 42% | 0.9% |
| Mar 2026 | 56.5% | 42.5% | 0.94% |
| Apr 2026 | 53.6% | 45.5% | 0.83% |
| May 2026 | 53.6% | 45.5% | 0.83% |
| Jun 2026 | 56.6% | 42.6% | 0.77% |
| Jul 2026 | 58.1% | 41.2% | 0.75% |
| Aug 2026 | 59.1% | 40.1% | 0.73% |
| Sep 2026 | 58.6% | 40.6% | 0.74% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 286K | -2.1% | -0.5 points | |
| 2, held 2nd | 40.6% | 198K | 0% | +0.5 points | |
| 3, held 3rd | 0.74% | 3.6K | 0% | 0 points |
58.6%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
40.6%
Held 2nd. 198K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Medela0.74%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Philips Avent and its closest rivals
Every comparison with Philips Avent
19 comparisons
- Baby Brezza vs Philips Avent
- MAM vs Philips Avent
- Philips Avent vs Tommee Tippee
- Philips Avent vs Spectra
- NUK vs Philips Avent
- Dr. Brown's vs Philips Avent
- Beaba vs Philips Avent
- Haakaa vs Philips Avent
- Munchkin vs Philips Avent
- Nuby vs Philips Avent
- Lansinoh vs Philips Avent
- Philips Avent vs Willow
- Philips Avent vs Pigeon
- Philips Avent vs Willow
- Philips Avent vs Zak Designs
- Medela vs Philips Avent
- Chicco vs Philips Avent
- Elvie vs Philips Avent
- Philips Avent vs Sage Spoonfuls
How has branded search demand for Philips Avent changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among milk warmer brands worldwide decreased from 42.5% to 40.6%.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among milk warmer brands worldwide peaked at 45.5% in April 2026 and was lowest at 40.1% in August 2026.
How did search popularity change for milk warmer brands worldwide in September 2026?
2 changes
In September 2026, Tommee Tippee lost estimated Share of Search among milk warmer brands worldwide, from 59.1% to 58.6%.
Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Where does Philips Avent compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bottle sterilisers | 4th of 6 | 19.2% | Show ranking |
| Baby bottle brands | 3rd of 6 | 24.5% | Show ranking |
| Sippy cups | 3rd of 6 | 26.4% | Show ranking |
| Baby dummy brands | 3rd of 5 | 26.9% | Show ranking |
| Baby food makers | 2nd of 6 | 33.4% | Show ranking |
| Breast pads brands | 2nd of 6 | 34% | Show ranking |
| Steamer blender brands | 2nd of 3 | 37.8% | Show ranking |
| Milk warmer brands | 2nd of 3 | 40.6% | Shown above |
| Breast pump brands | 2nd of 6 | 44.6% | Show ranking |
How is Philips Avent measured?
Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- avent bottles
- philips avent
Who owns Philips Avent?
Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, worldwide.
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Is Philips Avent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.