How popular isMedela in search?
In September 2026, there were an estimated 275K branded searches for Medela worldwide which is down 10.3% over the last 12 months. Medela holds 0.74% estimated Share of Search among milk warmer brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee58.6%
Philips Avent40.6%
Medela0.74%
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Which milk warmer brands compete with Medela?
Share of Search by month for Tommee Tippee, Philips Avent, Medela. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Philips Avent | Medela |
|---|---|---|---|
| Oct 2025 | 56.5% | 42.5% | 0.94% |
| Nov 2025 | 56.5% | 42.5% | 0.94% |
| Dec 2025 | 57.6% | 41.5% | 0.89% |
| Jan 2026 | 57.6% | 41.5% | 0.89% |
| Feb 2026 | 57.1% | 42% | 0.9% |
| Mar 2026 | 56.5% | 42.5% | 0.94% |
| Apr 2026 | 53.6% | 45.5% | 0.83% |
| May 2026 | 53.6% | 45.5% | 0.83% |
| Jun 2026 | 56.6% | 42.6% | 0.77% |
| Jul 2026 | 58.1% | 41.2% | 0.75% |
| Aug 2026 | 59.1% | 40.1% | 0.73% |
| Sep 2026 | 58.6% | 40.6% | 0.74% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 286K | -2.1% | -0.5 points | |
| 2, held 2nd | 40.6% | 198K | 0% | +0.5 points | |
| 3, held 3rd | 0.74% | 3.6K | 0% | 0 points |
58.6%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
40.6%
Held 2nd. 198K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Medela0.74%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Medela and its closest rivals
How has branded search demand for Medela changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Medela worldwide fell from 306K to 275K.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among milk warmer brands worldwide held steady, from 0.94% to 0.74%.
How did search popularity change for milk warmer brands worldwide in September 2026?
2 changes
In September 2026, Tommee Tippee lost estimated Share of Search among milk warmer brands worldwide, from 59.1% to 58.6%.
Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Where does Medela compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wearable breast pump brands | 2nd of 5 | 28% | Show ranking |
| Baby bottle brands | 6th of 6 | 0.45% | Show ranking |
| Breast pads brands | 6th of 6 | 0.62% | Show ranking |
| Milk warmer brands | 3rd of 3 | 0.74% | Shown above |
| Breast pump brands | 5th of 6 | 0.97% | Show ranking |
| Pump bag brands | 2nd of 4 | 1.9% | Show ranking |
| Nipple cream brands | 3rd of 3 | 2.8% | Show ranking |
How is Medela measured?
Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breast pump medela
- medela
- medela breast pump
- medela freestyle
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
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Is Medela your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.