Medela vs Philips Avent:Which is searched more?
In September 2026, Medela had more branded searches than Philips Avent among milk warmer brands worldwide. Medela was estimated to have 275K branded searches compared to Philips Avent’s 198K, and held a 36.2% Share of Search versus Philips Avent’s 26.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Medela or Philips Avent?
Compare the milk warmer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Medela | Philips Avent |
|---|---|---|---|
| Oct 2025 | 34.3% | 39.9% | 25.8% |
| Nov 2025 | 35.2% | 38.3% | 26.5% |
| Dec 2025 | 34.3% | 40.9% | 24.7% |
| Jan 2026 | 34% | 41.5% | 24.5% |
| Feb 2026 | 33.3% | 42.1% | 24.5% |
| Mar 2026 | 34.8% | 39% | 26.2% |
| Apr 2026 | 32.6% | 39.8% | 27.6% |
| May 2026 | 32.6% | 39.8% | 27.6% |
| Jun 2026 | 37% | 35.1% | 27.9% |
| Jul 2026 | 37.4% | 36.2% | 26.5% |
| Aug 2026 | 38.3% | 35.6% | 26% |
| Sep 2026 | 37.7% | 36.2% | 26.1% |
How has the Medela and Philips Avent comparison changed over the last 12 months?
3 findings
- Medela was ahead of Philips Avent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among milk warmer brands worldwide moved from 39.9% to 36.2%, and its estimated monthly branded searches moved from 306K to 275K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among milk warmer brands worldwide moved from 25.8% to 26.1%, and its estimated monthly branded searches held steady at 198K.
How did search popularity change for milk warmer brands worldwide in September 2026?
1 change
In September 2026, Medela gained estimated Share of Search among milk warmer brands worldwide, from 35.6% to 36.2%.
Other head-to-heads among milk warmer brands
How each brand is measured
Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Medela
8 branded search terms
- breast pump medela
- medela
- medela breast pump
- medela freestyle
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
Philips Avent
2 branded search terms
- avent bottles
- philips avent
Put your own brand in this comparison
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