Brandwave

How popular isKiinde?

In September 2026, people searched for Kiinde by name about 2,400 times worldwide, about the same as the previous year. These searches made up 1.2% of all global pump bag brand searches, placing Kiinde third out of six brands. When we asked both ChatGPT and Google AI Overviews about pump bag brands, Kiinde appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Kiinde is the third most searched of 6 competitors and the sixth most recommended in AI answers.

  1. SpectraShare of searches 95%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MedelaShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. KiindeShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. MomcozyShare of searches 0.96%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. Sarah Wells BagsShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

Follow Kiinde and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pump bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiinde was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kiinde is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sarah Wells Bags1st
  2. Spectra2nd
  3. Medela3rd
  4. Momcozy4th
  5. Elvie5th
  6. Kiinde6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spectra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sarah Wells Bags4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elvie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiinde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pump bag brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pump bag brands compete with Kiinde?

Kiinde against pump bag brands worldwide, by month

Share of searches by month for Spectra, Kiinde. The figures are in the table below the chart.

View monthly share of searches table
MonthSpectraMedelaKiindeMomcozySarah Wells BagsElvie
Oct 202594.4%2.4%1.3%0.88%0.72%0.26%
Nov 202593.3%2.3%1.3%0.85%1.9%0.26%
Dec 202594.9%2.1%1.1%0.77%0.77%0.29%
Jan 202694.7%2.1%1.2%0.78%0.93%0.23%
Feb 202693.3%1.9%0.99%0.83%2.8%0.2%
Mar 202695.4%2%1.1%0.71%0.71%0.21%
Apr 202695.4%1.8%0.95%0.8%0.8%0.2%
May 202695.4%1.8%0.95%0.8%0.8%0.2%
Jun 202695.4%1.8%0.95%0.8%0.8%0.2%
Jul 202695.7%1.7%1.1%0.74%0.74%0.12%
Aug 202695.2%1.8%1.2%0.93%0.78%0.19%
Sep 202695%1.8%1.2%0.96%0.81%0.2%

  1. 1.Spectra

    95%

    Held 1st. 188K estimated branded searches, -3.2% vs prior month. Share -0.2 points.

  2. 2.Medela

    1.8%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Kiinde

    1.2%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Momcozy

    0.96%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sarah Wells Bags

    0.81%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Elvie

    0.2%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kiinde and its closest rivals

Every comparison with Kiinde

5 comparisons

How has branded search demand for Kiinde changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kiinde worldwide held steady at 2.4K.
  • Across the 12 months ending September 2026, Kiinde’s share of searches among pump bag brands worldwide held steady, from 1.3% to 1.2%.

How did search popularity change for pump bag brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Sarah Wells Bags worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Momcozy worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Spectra worldwide rose 10.2% over 12 measured months, from 171K to 188K in September 2026.

  4. Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  5. Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Kiinde’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kiinde’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kiinde

Do you work for Kiinde? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kiinde your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free