How popular isElvie in search?
In September 2026, there were an estimated 62.3K branded searches for Elvie worldwide which is down 48.4% over the last 12 months. Elvie holds 0.2% estimated Share of Search among pump bag brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pump bag brands compete with Elvie?
Share of Search by month for Spectra, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Spectra | Medela | Momcozy | Elvie |
|---|---|---|---|---|
| Oct 2025 | 96.3% | 2.5% | 0.9% | 0.27% |
| Nov 2025 | 96.4% | 2.4% | 0.88% | 0.26% |
| Dec 2025 | 96.7% | 2.2% | 0.79% | 0.29% |
| Jan 2026 | 96.8% | 2.2% | 0.8% | 0.24% |
| Feb 2026 | 97% | 1.9% | 0.87% | 0.21% |
| Mar 2026 | 97.1% | 2% | 0.72% | 0.22% |
| Apr 2026 | 97.1% | 1.8% | 0.82% | 0.2% |
| May 2026 | 97.1% | 1.8% | 0.82% | 0.2% |
| Jun 2026 | 97.1% | 1.8% | 0.82% | 0.2% |
| Jul 2026 | 97.4% | 1.7% | 0.75% | 0.12% |
| Aug 2026 | 97.1% | 1.8% | 0.95% | 0.19% |
| Sep 2026 | 97% | 1.9% | 0.98% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97% | 188K | -3.2% | -0.1 points | |
| 2, held 2nd | 1.9% | 3.6K | 0% | +0.1 points | |
| 3, held 3rd | 0.98% | 1.9K | 0% | 0 points | |
| 4, held 4th | 0.2% | 390 | 0% | 0 points |
1.
Spectra97%
Held 1st. 188K estimated branded searches, -3.2% vs prior month. Share -0.1 points.
2.
Medela1.9%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Momcozy0.98%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Elvie0.2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Elvie and its closest rivals
Every comparison with Elvie
7 comparisons
How has branded search demand for Elvie changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elvie worldwide fell from 121K to 62.3K.
- Across the 12 months ending September 2026, Elvie’s estimated Share of Search among pump bag brands worldwide held steady, from 0.27% to 0.2%.
How did search popularity change for pump bag brands worldwide in September 2026?
4 changes

Estimated monthly branded searches for Momcozy worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

Estimated monthly branded searches for Spectra worldwide rose 10.2% over 12 measured months, from 171K to 188K in September 2026.

Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Where does Elvie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wearable breast pump brands | 4th of 5 | 6.4% | Show ranking |
| Breast pump brands | 6th of 6 | 0.11% | Show ranking |
| Pump bag brands | 4th of 4 | 0.2% | Shown above |
| Electric breast pump brands | 3rd of 3 | 4.4% | Show ranking |
How is Elvie measured?
Brandwave collects information about searches that people make online using Elvie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breast pump elvie
- elvie
- elvie breast pump
- elvie pump
- elvie rise
- elvie stride
- elvie wearable pump
- wearable pump elvie
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Is Elvie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.