How popular isElvie in search?
In September 2026, there were an estimated 62.3K branded searches for Elvie worldwide which is down 48.4% over the last 12 months. Elvie holds 10.7% estimated Share of Search among electric breast pump brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which electric breast pump brands compete with Elvie?
Share of Search by month for Momcozy, Elvie, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Elvie | Willow |
|---|---|---|---|
| Oct 2025 | 73% | 21.6% | 5.4% |
| Nov 2025 | 80% | 15.5% | 4.5% |
| Dec 2025 | 79.7% | 15.5% | 4.8% |
| Jan 2026 | 79.5% | 15.4% | 5.1% |
| Feb 2026 | 81% | 14.1% | 4.9% |
| Mar 2026 | 82.8% | 13.1% | 4.2% |
| Apr 2026 | 83.4% | 12.7% | 4% |
| May 2026 | 84% | 12% | 4% |
| Jun 2026 | 84.5% | 12% | 3.5% |
| Jul 2026 | 87.3% | 9.7% | 3% |
| Aug 2026 | 87.7% | 9.2% | 3% |
| Sep 2026 | 85.8% | 10.7% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 499K | -15.7% | -2 points | |
| 2, held 2nd | 10.7% | 62.3K | -0.14% | +1.5 points | |
| 3, held 3rd | 3.5% | 20.4K | +0.29% | +0.5 points |
Compare search popularity between Elvie and its closest rivals
Every comparison with Elvie
7 comparisons
How has branded search demand for Elvie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Elvie worldwide fell from 121K to 62.3K.
- Across the 12 months ending September 2026, Elvie’s estimated Share of Search among electric breast pump brands worldwide decreased from 21.6% to 10.7%.
- Across the 12 months ending September 2026, Elvie’s estimated Share of Search among electric breast pump brands worldwide peaked at 21.6% in October 2025 and was lowest at 9.2% in August 2026.
How did search popularity change for electric breast pump brands worldwide in September 2026?
3 changes
In September 2026, Elvie gained estimated Share of Search among electric breast pump brands worldwide, from 9.2% to 10.7%.
In September 2026, Momcozy lost estimated Share of Search among electric breast pump brands worldwide, from 87.7% to 85.8%.
Estimated monthly branded searches for Willow worldwide fell 31.8% over 12 measured months, from 30K to 20.4K in September 2026.
Where does Elvie compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pump bag brands | 4th of 4 | 6.1% | Show ranking |
| Wearable breast pump brands | 4th of 5 | 6.3% | Show ranking |
| Breast pump brands | 4th of 6 | 8.3% | Show ranking |
| Electric breast pump brands | 2nd of 3 | 10.7% | Shown above |
How is Elvie measured?
Brandwave collects information about searches that people make online using Elvie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breast pump elvie
- elvie
- elvie breast pump
- elvie pump
- elvie rise
- elvie stride
- elvie wearable pump
- wearable pump elvie
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Is Elvie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.