Brandwave

Frida vs Motherlove:Which is more popular?

In October 2026, Motherlove had more branded searches than Frida among nipple cream brands worldwide. Motherlove had about 880 branded searches, while Frida had 260. Motherlove made up 1.4% of all nipple cream brand searches we track, and Frida accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about nipple cream brands, Motherlove appeared in one of the four answers and Frida in none.

Among nipple cream brands worldwide in October 2026

Who do people search for more?

Motherlove, about 3 searches for every 1 for Frida

Motherlove 880 searchesFrida 260 searches

Who does AI mention more?

Motherlove, mentioned in 1 of 4 answers, Frida in 0

Motherlove in 1 of 4Frida in 0 of 4

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Top nipple cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Motherlove was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Frida did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lansinoh1st
  2. Earth Mama2nd
  3. Medela3rd
  4. Motherlove4th
  5. Frida–
  6. Mother Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lansinoh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Earth Mama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Motherlove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frida0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother Earth0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nipple cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frida or Motherlove more popular in search?

This chart shows how often people search Google for Frida and Motherlove by name. Each line represents a brand's share of searches for all six nipple cream brands we track, month by month, from English-language searches worldwide.

Frida and Motherlove among nipple cream brands worldwide, by month

Share of searches by month for Motherlove, Frida. The figures are in the table below the chart.

View monthly share of searches table
MonthLansinohEarth MamaMedelaMotherloveFridaMother Earth
Nov 202567.4%23.5%6.2%2.1%0.62%0.21%
Dec 202571.6%20.6%5.4%1.5%0.67%0.15%
Jan 202671.5%20.6%5.4%1.7%0.66%0.15%
Feb 202675%17.9%4.7%1.6%0.58%0.2%
Mar 202671.5%20.2%5.4%2%0.53%0.22%
Apr 202670.6%20.5%5.5%2.7%0.54%0.19%
May 202671.1%20.6%5.4%2.1%0.54%0.19%
Jun 202678.4%15.4%4.1%1.6%0.4%0.14%
Jul 202675.3%18%4.7%1.3%0.48%0.13%
Aug 202671.2%20.8%5.4%1.7%0.55%0.29%
Sep 202671.2%20.8%5.5%1.7%0.55%0.19%
Oct 202667.4%24.1%6.4%1.4%0.42%0.28%

How has branded search for Frida and Motherlove changed worldwide over the last 12 months?

3 findings
  • Motherlove was ahead of Frida in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Frida’s share of searches among nipple cream brands worldwide moved from 0.62% to 0.42%, and its estimated monthly branded searches held steady at 260.
  • Across the 12 months ending October 2026, Motherlove’s share of searches among nipple cream brands worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches held steady at 880.

How did search popularity change for nipple cream brands worldwide in October 2026?

0 changes

Neither Frida nor Motherlove moved beyond provider rounding among nipple cream brands in October 2026.

How are Frida’s and Motherlove’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frida’s and Motherlove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frida

1 branded search term

  • frida mom nipple balm

Motherlove

1 branded search term

  • motherlove nipple cream

How the Brand Demand Index is measured

Other head-to-heads among nipple cream brands

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