Brandwave

Boppy vs Cuddle Cove:Which is searched more?

In August 2026, Boppy had more branded searches than Cuddle Cove among nursing pillows worldwide. Boppy was estimated to have 60.5K branded searches compared to Cuddle Cove’s 260, and held a 36.8% Share of Search versus Cuddle Cove’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among nursing pillows worldwide in August 2026Which is more popular in search, Boppy or Cuddle Cove?
Boppy36.8%60.5K searches
vs
Cuddle Cove0.16%260 searches

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Which is more popular in search, Boppy or Cuddle Cove?

Compare the nursing pillows shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boppy and Cuddle Cove among nursing pillows worldwide, by month

Share of Search by month for Boppy, Cuddle Cove. The figures are in the table below the chart.

View monthly share of search table
MonthBoppyCuddle Cove
Oct 202537.9%0.37%
Nov 202535.4%0.52%
Dec 202535.3%0.93%
Jan 202635.1%0.28%
Feb 202635.2%0.23%
Mar 202632.6%0.17%
Apr 202636.7%0.24%
May 202636.7%0.24%
Jun 202636.8%0.13%
Jul 202633.5%0.18%
Aug 202636.8%0.16%
Sep 2026——

How has the Boppy and Cuddle Cove comparison changed over the last 12 months?

  • Boppy was ahead of Cuddle Cove in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Boppy’s estimated Share of Search among nursing pillows worldwide moved from 37.9% to 36.8%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 11 months ending August 2026, Cuddle Cove’s estimated Share of Search among nursing pillows worldwide moved from 0.37% to 0.16%, and its estimated monthly branded searches moved from 590 to 260.

How did search popularity change for nursing pillows worldwide in August 2026?

  1. In August 2026, Boppy overtook DockATot to take the highest estimated Share of Search among nursing pillows worldwide, at 36.8%.

  2. In August 2026, Cuddle Cove rose from 6th to 5th among nursing pillows worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Boppy’s and Cuddle Cove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boppy

1 branded search term

  • boppy pillow

Cuddle Cove

1 branded search term

  • cuddle cove

How the Brand Demand Index is measured

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