Brandwave

How popular isTula in search?

In September 2026, there were an estimated 246K branded searches for Tula worldwide which is up 22.4% over the last 12 months. Tula holds 23.8% estimated Share of Search among wrap carrier brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Momcozy48%
  2. Tula23.8%
  3. Ergobaby22.4%
  4. Boppy5.8%
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Which wrap carrier brands compete with Tula?

Tula against wrap carrier brands worldwide, by month

Share of Search by month for Momcozy, Tula, Ergobaby, Boppy. The figures are in the table below the chart.

View monthly share of search table
MonthMomcozyTulaErgobabyBoppy
Oct 202545.5%22.5%25.3%6.8%
Nov 202550.4%20.4%23%6.2%
Dec 202549%24.3%20.7%6%
Jan 202650.3%20.3%23.3%6.1%
Feb 202646.2%22.9%25.2%5.6%
Mar 202649.9%20.7%24.3%5.1%
Apr 202648.9%20.3%25.8%5%
May 202648.8%20.3%25.9%5%
Jun 202650.3%20.9%23.6%5.2%
Jul 202651.7%21.9%22%4.4%
Aug 202653.3%18.1%23.1%5.5%
Sep 202648%23.8%22.4%5.8%

  1. 1.Momcozy

    48%

    Held 1st. 497K estimated branded searches, -15.8% vs prior month. Share -5.3 points.

  2. 2.Tula

    23.8%

    Moved from 3rd to 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +5.6 points.

  3. 3.Ergobaby

    22.4%

    Moved from 2nd to 3rd. 232K estimated branded searches, -9.2% vs prior month. Share -0.7 points.

  4. 4.Boppy

    5.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Tula and its closest rivals

Every comparison with Tula

How has branded search demand for Tula changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tula worldwide rose from 201K to 246K.
  • Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide increased from 22.5% to 23.8%.
  • Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide peaked at 24.3% in December 2025 and was lowest at 18.1% in August 2026.
  • Across the 12 months ending September 2026, Tula rose from 3rd to 2nd among wrap carrier brands worldwide.

How did search popularity change for wrap carrier brands worldwide in September 2026?

  1. In September 2026, Tula overtook Ergobaby to rank 2nd among wrap carrier brands worldwide, with 23.8% estimated Share of Search.

  2. In September 2026, Momcozy lost estimated Share of Search among wrap carrier brands worldwide, from 53.3% to 48%.

  3. In September 2026, Ergobaby lost estimated Share of Search among wrap carrier brands worldwide, from 23.1% to 22.4%.

Where does Tula compete?

Tula is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wrap carrier brands2nd of 423.8%Shown above
Baby carrier brands1st of 535.5%Show ranking

How is Tula measured?

Brandwave collects information about searches that people make online using Tula’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tula

Do you work for Tula? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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