How popular isErgobaby in search?
In September 2026, there were an estimated 232K branded searches for Ergobaby worldwide which held steady over the last 12 months. Ergobaby holds 22.4% estimated Share of Search among wrap carrier brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wrap carrier brands compete with Ergobaby?
Share of Search by month for Momcozy, Tula, Ergobaby, Boppy. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Tula | Ergobaby | Boppy |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 22.4% | 25.3% | 6.8% |
| Nov 2025 | 50.4% | 20.4% | 23% | 6.2% |
| Dec 2025 | 49% | 24.2% | 20.7% | 6% |
| Jan 2026 | 50.3% | 20.3% | 23.2% | 6.2% |
| Feb 2026 | 46.3% | 22.9% | 25.2% | 5.7% |
| Mar 2026 | 50.1% | 20.6% | 24.2% | 5.1% |
| Apr 2026 | 48.9% | 20.3% | 25.8% | 5% |
| May 2026 | 48.9% | 20.3% | 25.8% | 5% |
| Jun 2026 | 50.4% | 20.9% | 23.6% | 5.2% |
| Jul 2026 | 51.7% | 21.9% | 21.9% | 4.4% |
| Aug 2026 | 53.4% | 18.1% | 23% | 5.5% |
| Sep 2026 | 48.1% | 23.7% | 22.4% | 5.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 499K | -15.7% | -5.3 points | |
| 2, moved from 3rd to 2nd | 23.7% | 246K | +22.4% | +5.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 232K | -9.2% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.9% | 60.9K | 0% | +0.4 points |
1.
Momcozy48.1%
Held 1st. 499K estimated branded searches, -15.7% vs prior month. Share -5.3 points.
2.
Tula23.7%
Moved from 3rd to 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +5.6 points.
3.
Ergobaby22.4%
Moved from 2nd to 3rd. 232K estimated branded searches, -9.2% vs prior month. Share -0.7 points.
4.
Boppy5.9%
Held 4th. 60.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Ergobaby and its closest rivals
Every comparison with Ergobaby
21 comparisons
- Ergobaby vs Fisher-Price
- Ergobaby vs Momcozy
- Ergobaby vs Tula
- Ergobaby vs Tommee Tippee
- BabyBjörn vs Ergobaby
- Burt's Bees vs Ergobaby
- Boppy vs Ergobaby
- Ergobaby vs Love to Dream
- Ergobaby vs ergoPouch
- Ergobaby vs Konny
- Ergobaby vs Manduca
- Bright Starts vs Ergobaby
- Ergobaby vs Halo
- 4moms vs Ergobaby
- Ergobaby vs Plum
- Dreamland Baby vs Ergobaby
- Aden + Anais vs Ergobaby
- Ergobaby vs SwaddleMe
- Ergobaby vs Grobag
- Ergobaby vs Woolbabe
- Ergobaby vs Woombie
How has branded search demand for Ergobaby changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ergobaby worldwide held steady, from 226K to 232K.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide decreased from 25.3% to 22.4%.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide peaked at 25.8% in May 2026 and was lowest at 20.7% in December 2025.
- Across the 12 months ending September 2026, Ergobaby fell from 2nd to 3rd among wrap carrier brands worldwide.
How did search popularity change for wrap carrier brands worldwide in September 2026?
3 changes
In September 2026, Tula overtook Ergobaby to rank 2nd among wrap carrier brands worldwide, with 23.7% estimated Share of Search.
In September 2026, Momcozy lost estimated Share of Search among wrap carrier brands worldwide, from 53.4% to 48.1%.
In September 2026, Ergobaby lost estimated Share of Search among wrap carrier brands worldwide, from 23% to 22.4%.
Where does Ergobaby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wrap carrier brands | 3rd of 4 | 22.4% | Shown above |
| Baby carrier brands | 2nd of 5 | 33.5% | Show ranking |
| Baby bouncers | 2nd of 5 | 34.7% | Show ranking |
| Sleep suit brands | 2nd of 7 | 35.8% | Show ranking |
| Baby sleep sack brands | 1st of 6 | 47.4% | Show ranking |
| Baby swaddles | 1st of 6 | 71.1% | Show ranking |
How is Ergobaby measured?
Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ergobaby
- ergobaby 360
- ergobaby carrier
- ergobaby omni breeze
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Is Ergobaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.