Brandwave

How popular isWildBird?

In September 2026, people searched for WildBird by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 6.1% of all global baby carrier brand searches, placing WildBird fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby carrier brands, WildBird appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

WildBird is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. TulaShare of searches 37.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ErgobabyShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BabyBjörnShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. WildBirdShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. KonnyShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top baby carrier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WildBird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. WildBird is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ergobaby1st
  2. WildBird2nd
  3. BabyBjörn3rd
  4. Tula4th
  5. Konny–
  6. Manduca–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ergobaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tula3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BabyBjörn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WildBird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Konny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Manduca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby carrier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby carrier brands compete with WildBird?

WildBird against baby carrier brands worldwide, by month

Share of searches by month for Tula, Ergobaby, BabyBjörn, WildBird, Konny, Manduca. The figures are in the table below the chart.

View monthly share of searches table
MonthTulaErgobabyBabyBjörnWildBirdKonnyManduca
Oct 202532.9%37%14.8%5.4%5.4%4.4%
Nov 202532.1%36.1%14.5%6.5%6.5%4.3%
Dec 202538.1%32.5%14%5.1%5.1%5.1%
Jan 202632.6%37.4%14.7%6.6%4.4%4.4%
Feb 202634.3%37.8%12.6%6.9%4.6%3.8%
Mar 202632%37.6%11.8%7.9%6.4%4.3%
Apr 202631.4%39.9%11.6%7.7%5.2%4.2%
May 202629.8%38%11%7.3%9%4.9%
Jun 202633.3%37.7%12.3%6.7%4.5%5.5%
Jul 202636.9%37%11.1%6.1%4.1%5%
Aug 202631.4%39.9%11.6%7.7%4.2%5.2%
Sep 202637.3%35.2%11.2%6.1%5%5%

  1. 1.Tula

    37.3%

    Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +6 points.

  2. 2.Ergobaby

    35.2%

    Moved from 1st to 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -4.7 points.

  3. 3.BabyBjörn

    11.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.WildBird

    6.1%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Konny

    5%

    Moved from 6th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  6. 6.Manduca

    5%

    Moved from 5th to 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between WildBird and its closest rivals

Every comparison with WildBird

5 comparisons

How has branded search demand for WildBird changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WildBird worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide increased from 5.4% to 6.1%.
  • Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide peaked at 7.9% in March 2026 and was lowest at 5.1% in December 2025.
  • Across the 12 months ending September 2026, WildBird rose from 5th to 4th among baby carrier brands worldwide.

How did search popularity change for baby carrier brands worldwide in September 2026?

6 changes

  1. In September 2026, Tula overtook Ergobaby to become the leader among baby carrier brands worldwide, with 37.3% of the searches.

  2. In September 2026, Konny overtook Manduca to rank 5th among baby carrier brands worldwide, with 5% of the searches.

  3. In September 2026, Ergobaby lost share of searches among baby carrier brands worldwide, from 39.9% to 35.2%.

  4. In September 2026, WildBird lost share of searches among baby carrier brands worldwide, from 7.7% to 6.1%.

  5. Estimated monthly branded searches for Manduca worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  6. Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are WildBird’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WildBird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wildbird carrier

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How the Brand Demand Index is measured

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