Tula vs WildBird:Which is searched more?
In September 2026, Tula had more branded searches than WildBird among baby carrier brands worldwide. Tula had about 246,000 branded searches, while WildBird had 40,500. Tula made up 37.3% of all baby carrier brand searches we track, and WildBird accounted for 6.1%. These are worldwide searches for English-language branded terms.
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Is Tula or WildBird more popular in search?
Compare the baby carrier brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tula, WildBird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tula | Ergobaby | BabyBjörn | WildBird | Konny | Manduca |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 37% | 14.8% | 5.4% | 5.4% | 4.4% |
| Nov 2025 | 32.1% | 36.1% | 14.5% | 6.5% | 6.5% | 4.3% |
| Dec 2025 | 38.1% | 32.5% | 14% | 5.1% | 5.1% | 5.1% |
| Jan 2026 | 32.6% | 37.4% | 14.7% | 6.6% | 4.4% | 4.4% |
| Feb 2026 | 34.3% | 37.8% | 12.6% | 6.9% | 4.6% | 3.8% |
| Mar 2026 | 32% | 37.6% | 11.8% | 7.9% | 6.4% | 4.3% |
| Apr 2026 | 31.4% | 39.9% | 11.6% | 7.7% | 5.2% | 4.2% |
| May 2026 | 29.8% | 38% | 11% | 7.3% | 9% | 4.9% |
| Jun 2026 | 33.3% | 37.7% | 12.3% | 6.7% | 4.5% | 5.5% |
| Jul 2026 | 36.9% | 37% | 11.1% | 6.1% | 4.1% | 5% |
| Aug 2026 | 31.4% | 39.9% | 11.6% | 7.7% | 4.2% | 5.2% |
| Sep 2026 | 37.3% | 35.2% | 11.2% | 6.1% | 5% | 5% |
How has the Tula and WildBird comparison changed over the last 12 months?
3 findings
- Tula was ahead of WildBird in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tula’s share of searches among baby carrier brands worldwide moved from 32.9% to 37.3%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, WildBird’s share of searches among baby carrier brands worldwide moved from 5.4% to 6.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for baby carrier brands worldwide in September 2026?
2 changes
In September 2026, Tula overtook Ergobaby to become the leader among baby carrier brands worldwide, with 37.3% of the searches.
In September 2026, WildBird lost share of searches among baby carrier brands worldwide, from 7.7% to 6.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tula’s and WildBird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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