Brandwave

Baby carrier brands:Which brands are most popular in search?

In August 2026, Tula was the most searched among baby carrier brands worldwide, with an estimated 201K branded searches and 45.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tula45.1%
  2. Ergobaby24.7%
  3. BabyBjorn16.6%
  4. Manduca7.4%
  5. Konny6.1%

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Share of SearchLeaderboard

Compare the baby carrier brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby carrier brands worldwide, by month

Share of Search by month for Tula, Ergobaby, BabyBjorn, Manduca, Konny. The figures are in the table below the chart.

View monthly share of search table
MonthTulaErgobabyBabyBjornManducaKonny
Oct 202545.5%20.5%20.5%6.1%7.5%
Nov 202544.7%20.1%20.1%6%9%
Dec 202549.9%18.4%18.4%6.7%6.7%
Jan 202646.1%20.7%20.7%6.2%6.2%
Feb 202648.5%21.8%17.8%5.4%6.5%
Mar 202646.4%20.9%17.1%6.3%9.4%
Apr 202645.1%24.7%16.6%6.1%7.4%
May 202642%23%15.5%6.9%12.6%
Jun 202647.2%21.3%17.4%7.8%6.4%
Jul 202650.2%22.4%15.1%6.8%5.5%
Aug 202645.1%24.7%16.6%7.4%6.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tula

    45.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Ergobaby

    24.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.BabyBjorn

    16.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Manduca

    7.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Konny

    6.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby carrier brands worldwide?

In August 2026, Tula was the most searched among baby carrier brands worldwide, with an estimated 201K branded searches and 45.1% estimated Share of Search within this set. Ergobaby is in 2nd place, 20.4 percentage points behind at 24.7% Share of Search.

Global baby carrier brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tula45.5% → 45.1%50.2%Jul 202642%May 20261st
Ergobaby20.5% → 24.7%24.7%Apr 202618.4%Dec 20253rd → 2nd
BabyBjorn20.5% → 16.6%20.7%Jan 202615.1%Jul 20262nd → 3rd
Manduca6.1% → 7.4%7.8%Jun 20265.4%Feb 20265th → 4th
Konny7.5% → 6.1%12.6%May 20265.5%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide increased from 20.5% to 24.7%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide decreased from 20.5% to 16.6%.
  • Across the 11 months ending August 2026, Manduca’s estimated Share of Search among baby carrier brands worldwide increased from 6.1% to 7.4%.
  • Across the 11 months ending August 2026, Konny’s estimated Share of Search among baby carrier brands worldwide decreased from 7.5% to 6.1%.
  • Across the 11 months ending August 2026, Tula’s estimated Share of Search among baby carrier brands worldwide peaked at 50.2% in July 2026 and was lowest at 42% in May 2026.
  • Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide peaked at 24.7% in April 2026 and was lowest at 18.4% in December 2025.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide peaked at 20.7% in January 2026 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, Manduca’s estimated Share of Search among baby carrier brands worldwide peaked at 7.8% in June 2026 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, Konny’s estimated Share of Search among baby carrier brands worldwide peaked at 12.6% in May 2026 and was lowest at 5.5% in July 2026.
  • Across the 11 months ending August 2026, Ergobaby rose from 3rd to 2nd among baby carrier brands worldwide.
  • Across the 11 months ending August 2026, BabyBjorn fell from 2nd to 3rd among baby carrier brands worldwide.
  • Across the 11 months ending August 2026, Manduca rose from 5th to 4th among baby carrier brands worldwide.
  • Across the 11 months ending August 2026, Konny fell from 4th to 5th among baby carrier brands worldwide.
  • Across the 11 months ending August 2026, Tula held steady: its estimated Share of Search among baby carrier brands worldwide moved less than 0.5 percentage points.

How did search popularity change for baby carrier brands worldwide in August 2026?

  1. In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%.

  2. In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%.

  3. In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%.

  4. In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%.

  5. In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%.

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