How popular isBabyBjörn in search?
In September 2026, there were an estimated 148K branded searches for BabyBjörn worldwide which is down 18.2% over the last 12 months. BabyBjörn holds 21.4% estimated Share of Search among baby carrier brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which baby carrier brands compete with BabyBjörn?
Share of Search by month for Tula, Ergobaby, BabyBjörn, Konny, Manduca. The figures are in the table below the chart.
View monthly share of search table
| Month | Tula | Ergobaby | BabyBjörn | Konny | Manduca |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 33.8% | 27.1% | 5% | 4.1% |
| Nov 2025 | 29.7% | 33.5% | 26.8% | 6% | 4% |
| Dec 2025 | 35% | 29.8% | 25.8% | 4.7% | 4.7% |
| Jan 2026 | 30.2% | 34.6% | 27.2% | 4.1% | 4.1% |
| Feb 2026 | 32.4% | 35.7% | 23.9% | 4.4% | 3.6% |
| Mar 2026 | 30.8% | 36.2% | 22.7% | 6.2% | 4.2% |
| Apr 2026 | 30.2% | 38.5% | 22.3% | 5% | 4.1% |
| May 2026 | 28.8% | 36.6% | 21.2% | 8.7% | 4.7% |
| Jun 2026 | 31.6% | 35.7% | 23.3% | 4.3% | 5.2% |
| Jul 2026 | 35.1% | 35.2% | 21.1% | 3.9% | 4.7% |
| Aug 2026 | 30.2% | 38.5% | 22.3% | 4.1% | 5% |
| Sep 2026 | 35.5% | 33.5% | 21.4% | 4.8% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.5% | 246K | +22.4% | +5.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.5% | 232K | -9.2% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.4% | 148K | 0% | -0.9 points | |
| 4, moved from 5th to 4th | 4.8% | 33.1K | +22.1% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.8% | 33.1K | 0% | -0.2 pointsmoved from 4th to 5th |
1.
Tula35.5%
Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.3 points.
2.
Ergobaby33.5%
Moved from 1st to 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -4.9 points.
21.4%
Held 3rd. 148K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
Konny4.8%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
5.
Manduca4.8%
Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between BabyBjörn and its closest rivals
Every comparison with BabyBjörn
13 comparisons
How has branded search demand for BabyBjörn changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BabyBjörn worldwide fell from 181K to 148K.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby carrier brands worldwide decreased from 27.1% to 21.4%.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby carrier brands worldwide peaked at 27.2% in January 2026 and was lowest at 21.1% in July 2026.
How did search popularity change for baby carrier brands worldwide in September 2026?
5 changes
In September 2026, Tula overtook Ergobaby to become the leader among baby carrier brands worldwide, with 35.5% estimated Share of Search.
In September 2026, Konny overtook Manduca to rank 4th among baby carrier brands worldwide, with 4.8% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among baby carrier brands worldwide, from 38.5% to 33.5%.
In September 2026, BabyBjörn lost estimated Share of Search among baby carrier brands worldwide, from 22.3% to 21.4%.
Estimated monthly branded searches for Manduca worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Where does BabyBjörn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| High chairs | 3rd of 6 | 13.4% | Show ranking |
| Baby rockers | 3rd of 6 | 14.2% | Show ranking |
| Baby carrier brands | 3rd of 5 | 21.4% | Shown above |
| Baby bouncers | 3rd of 5 | 22.1% | Show ranking |
How is BabyBjörn measured?
Brandwave collects information about searches that people make online using BabyBjörn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- baby bjorn
- babybjorn
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Is BabyBjörn your brand?
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