BabyBjörn vs Konny:Which is searched more?
In September 2026, BabyBjörn had more branded searches than Konny among baby carrier brands worldwide. BabyBjörn was estimated to have 148K branded searches compared to Konny’s 33.1K, and held a 21.4% Share of Search versus Konny’s 4.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BabyBjörn or Konny?
Compare the baby carrier brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BabyBjörn, Konny. The figures are in the table below the chart.
View monthly share of search table
| Month | Tula | Ergobaby | BabyBjörn | Konny | Manduca |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 33.8% | 27.1% | 5% | 4.1% |
| Nov 2025 | 29.7% | 33.5% | 26.8% | 6% | 4% |
| Dec 2025 | 35% | 29.8% | 25.8% | 4.7% | 4.7% |
| Jan 2026 | 30.2% | 34.6% | 27.2% | 4.1% | 4.1% |
| Feb 2026 | 32.4% | 35.7% | 23.9% | 4.4% | 3.6% |
| Mar 2026 | 30.8% | 36.2% | 22.7% | 6.2% | 4.2% |
| Apr 2026 | 30.2% | 38.5% | 22.3% | 5% | 4.1% |
| May 2026 | 28.8% | 36.6% | 21.2% | 8.7% | 4.7% |
| Jun 2026 | 31.6% | 35.7% | 23.3% | 4.3% | 5.2% |
| Jul 2026 | 35.1% | 35.2% | 21.1% | 3.9% | 4.7% |
| Aug 2026 | 30.2% | 38.5% | 22.3% | 4.1% | 5% |
| Sep 2026 | 35.5% | 33.5% | 21.4% | 4.8% | 4.8% |
How has the BabyBjörn and Konny comparison changed over the last 12 months?
3 findings
- BabyBjörn was ahead of Konny in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among baby carrier brands worldwide moved from 27.1% to 21.4%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Konny’s estimated Share of Search among baby carrier brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for baby carrier brands worldwide in September 2026?
2 changes
In September 2026, Konny overtook Manduca to rank 4th among baby carrier brands worldwide, with 4.8% estimated Share of Search.
In September 2026, BabyBjörn lost estimated Share of Search among baby carrier brands worldwide, from 22.3% to 21.4%.
Other head-to-heads among baby carrier brands
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Konny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.