Brandwave

How popular isKonny in search?

In August 2026, there were an estimated 27.1K branded searches for Konny worldwide which is down 18.1% over the last 11 months. Konny holds 6.1% estimated Share of Search among baby carrier brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tula45.1%
  2. Ergobaby24.7%
  3. BabyBjorn16.6%
  4. Manduca7.4%
  5. Konny6.1%
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Which baby carrier brands compete with Konny?

Konny against baby carrier brands worldwide, by month

Share of Search by month for Tula, Ergobaby, BabyBjorn, Manduca, Konny. The figures are in the table below the chart.

View monthly share of search table
MonthTulaErgobabyBabyBjornManducaKonny
Oct 202545.5%20.5%20.5%6.1%7.5%
Nov 202544.7%20.1%20.1%6%9%
Dec 202549.9%18.4%18.4%6.7%6.7%
Jan 202646.1%20.7%20.7%6.2%6.2%
Feb 202648.5%21.8%17.8%5.4%6.5%
Mar 202646.4%20.9%17.1%6.3%9.4%
Apr 202645.1%24.7%16.6%6.1%7.4%
May 202642%23%15.5%6.9%12.6%
Jun 202647.2%21.3%17.4%7.8%6.4%
Jul 202650.2%22.4%15.1%6.8%5.5%
Aug 202645.1%24.7%16.6%7.4%6.1%
Sep 2026—————

  1. 1.Tula

    45.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Ergobaby

    24.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.BabyBjorn

    16.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Manduca

    7.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Konny

    6.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between Konny and its closest rivals

How has branded search demand for Konny changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Konny worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Konny’s estimated Share of Search among baby carrier brands worldwide decreased from 7.5% to 6.1%.
  • Across the 11 months ending August 2026, Konny’s estimated Share of Search among baby carrier brands worldwide peaked at 12.6% in May 2026 and was lowest at 5.5% in July 2026.
  • Across the 11 months ending August 2026, Konny fell from 4th to 5th among baby carrier brands worldwide.

How did search popularity change for baby carrier brands worldwide in August 2026?

  1. In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%.

  2. In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%.

  3. In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%.

  4. In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%.

  5. In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%.

How is Konny measured?

Brandwave collects information about searches that people make online using Konny’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • konny

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How the Brand Demand Index is measured

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