Love to Dream vs Plum:Which is searched more?

Name: Love to Dream vs Plum: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Love to Dream had more branded searches than Plum among sleep suit brands worldwide. Love to Dream was estimated to have 60.5K branded searches compared to Plum’s 10.2K, and held a 9.3% Share of Search versus Plum’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among sleep suit brands worldwide in September 2026Which is more popular in search, Love to Dream or Plum?

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Which is more popular in search, Love to Dream or Plum?

Compare the sleep suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Love to Dream and Plum among sleep suit brands worldwide, by month

Month	Tommee Tippee	Ergobaby	Love to Dream	ergoPouch	Plum	Dreamland Baby	Woolbabe
Oct 2025	42.4%	36.4%	8%	9.7%	1.4%	2%	0.16%
Nov 2025	41.2%	35.4%	9.5%	9.5%	1.8%	2.4%	0.2%
Dec 2025	46.1%	33.9%	8%	8%	1.7%	2%	0.17%
Jan 2026	45.4%	36.6%	7.9%	6.4%	1.2%	2.4%	0.16%
Feb 2026	41.5%	40.2%	7.4%	7.4%	1.3%	2%	0.24%
Mar 2026	41.3%	37%	7.8%	9.5%	2.3%	1.8%	0.3%
Apr 2026	36.9%	40.5%	7.8%	9.6%	3.2%	1.6%	0.3%
May 2026	37%	40.6%	7.9%	9.6%	2.8%	1.6%	0.57%
Jun 2026	42.8%	36.9%	8%	8%	2.3%	1.7%	0.31%
Jul 2026	43.7%	38.6%	7.7%	6.3%	2%	1.4%	0.25%
Aug 2026	43.6%	38.3%	7.4%	7.4%	1.7%	1.5%	0.15%
Sep 2026	44.1%	35.8%	9.3%	7.6%	1.6%	1.4%	0.2%

How has the Love to Dream and Plum comparison changed over the last 12 months?

3 findings

Love to Dream was ahead of Plum in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among sleep suit brands worldwide moved from 8% to 9.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep suit brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 8.4K to 10.2K.

How did search popularity change for sleep suit brands worldwide in September 2026?

2 changes

In September 2026, Love to Dream overtook ergoPouch to rank 3rd among sleep suit brands worldwide, with 9.3% estimated Share of Search.
Plum’s estimated Share of Search among sleep suit brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.

Other head-to-heads among sleep suit brands

How each brand is measured

Brandwave collects information about searches that people make online using Love to Dream’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.