Brandwave

How popular isergoPouch in search?

In September 2026, there were an estimated 49.5K branded searches for ergoPouch worldwide which is down 18.2% over the last 12 months. ergoPouch holds 7.6% estimated Share of Search among sleep suit brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee44.1%
  2. Ergobaby35.8%
  3. Love to Dream9.3%
  4. ergoPouch7.6%
  5. Plum1.6%
  6. Dreamland Baby1.4%
  7. Woolbabe0.2%
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Which sleep suit brands compete with ergoPouch?

ergoPouch against sleep suit brands worldwide, by month

Share of Search by month for Tommee Tippee, Ergobaby, Love to Dream, ergoPouch. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeErgobabyLove to DreamergoPouchPlumDreamland BabyWoolbabe
Oct 202542.4%36.4%8%9.7%1.4%2%0.16%
Nov 202541.2%35.4%9.5%9.5%1.8%2.4%0.2%
Dec 202546.1%33.9%8%8%1.7%2%0.17%
Jan 202645.4%36.6%7.9%6.4%1.2%2.4%0.16%
Feb 202641.5%40.2%7.4%7.4%1.3%2%0.24%
Mar 202641.3%37%7.8%9.5%2.3%1.8%0.3%
Apr 202636.9%40.5%7.8%9.6%3.2%1.6%0.3%
May 202637%40.6%7.9%9.6%2.8%1.6%0.57%
Jun 202642.8%36.9%8%8%2.3%1.7%0.31%
Jul 202643.7%38.6%7.7%6.3%2%1.4%0.25%
Aug 202643.6%38.3%7.4%7.4%1.7%1.5%0.15%
Sep 202644.1%35.8%9.3%7.6%1.6%1.4%0.2%

  1. 1.Tommee Tippee

    44.1%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share +0.4 points.

  2. 2.Ergobaby

    35.8%

    Held 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -2.5 points.

  3. 3.Love to Dream

    9.3%

    Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  4. 4.ergoPouch

    7.6%

    Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Plum

    1.6%

    Held 5th. 10.2K estimated branded searches, -8.2% vs prior month. Share -0.1 points.

  6. 6.Dreamland Baby

    1.4%

    Held 6th. 9K estimated branded searches, -8.2% vs prior month. Share -0.1 points.

  7. 7.Woolbabe

    0.2%

    Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between ergoPouch and its closest rivals

Every comparison with ergoPouch

How has branded search demand for ergoPouch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ergoPouch worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among sleep suit brands worldwide decreased from 9.7% to 7.6%.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among sleep suit brands worldwide peaked at 9.7% in October 2025 and was lowest at 6.3% in July 2026.
  • Across the 12 months ending September 2026, ergoPouch fell from 3rd to 4th among sleep suit brands worldwide.

How did search popularity change for sleep suit brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to rank 3rd among sleep suit brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Ergobaby lost estimated Share of Search among sleep suit brands worldwide, from 38.3% to 35.8%.

  3. Plum’s estimated Share of Search among sleep suit brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.

  4. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.

  6. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does ergoPouch compete?

ergoPouch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep suit brands4th of 77.6%Shown above
Baby sleep sack brands4th of 710.1%Show ranking
Baby swaddle brands2nd of 638.2%Show ranking
Baby sleepwear brands2nd of 439.3%Show ranking
Baby sleep bag brands2nd of 542.9%Show ranking

How is ergoPouch measured?

Brandwave collects information about searches that people make online using ergoPouch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ergo pouch

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How the Brand Demand Index is measured

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