How popular isergoPouch in search?
In September 2026, there were an estimated 49.5K branded searches for ergoPouch worldwide which is down 18.2% over the last 12 months. ergoPouch holds 39.3% estimated Share of Search among baby sleepwear brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Love to Dream48%
ergoPouch39.3%
Halo11.7%
Woolbabe1%
Follow ergoPouch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which baby sleepwear brands compete with ergoPouch?
Share of Search by month for Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | ergoPouch | Halo | Woolbabe |
|---|---|---|---|---|
| Oct 2025 | 39.3% | 48.1% | 11.8% | 0.79% |
| Nov 2025 | 45% | 45% | 9% | 0.97% |
| Dec 2025 | 43.1% | 43.1% | 12.9% | 0.94% |
| Jan 2026 | 46.8% | 38.3% | 14% | 0.95% |
| Feb 2026 | 42.9% | 42.9% | 12.8% | 1.4% |
| Mar 2026 | 39.9% | 48.8% | 9.8% | 1.5% |
| Apr 2026 | 39.9% | 48.8% | 9.8% | 1.5% |
| May 2026 | 39.4% | 48.1% | 9.6% | 2.9% |
| Jun 2026 | 43.8% | 43.8% | 10.7% | 1.7% |
| Jul 2026 | 47.7% | 39.1% | 11.7% | 1.5% |
| Aug 2026 | 43.1% | 43.1% | 12.9% | 0.87% |
| Sep 2026 | 48% | 39.3% | 11.7% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48% | 60.5K | +22.2% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.3% | 49.5K | 0% | -3.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.7% | 14.8K | 0% | -1.2 points | |
| 4, held 4th | 1% | 1.3K | +30% | +0.2 points |
48%
Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.9 points.
39.3%
Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.9 points.
3.
Halo11.7%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Woolbabe1%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
Compare search popularity between ergoPouch and its closest rivals
Every comparison with ergoPouch
12 comparisons
How has branded search demand for ergoPouch changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ergoPouch worldwide fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands worldwide decreased from 48.1% to 39.3%.
- Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands worldwide peaked at 48.8% in March 2026 and was lowest at 38.3% in January 2026.
- Across the 12 months ending September 2026, ergoPouch fell from 1st to 2nd among baby sleepwear brands worldwide.
How did search popularity change for baby sleepwear brands worldwide in September 2026?
4 changes
In September 2026, Love to Dream overtook ergoPouch to become the leader among baby sleepwear brands worldwide, with 48% estimated Share of Search.
In September 2026, ergoPouch lost estimated Share of Search among baby sleepwear brands worldwide, from 43.1% to 39.3%.
In September 2026, Halo lost estimated Share of Search among baby sleepwear brands worldwide, from 12.9% to 11.7%.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Where does ergoPouch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby sleep sack brands | 4th of 6 | 10.1% | Show ranking |
| Sleep suit brands | 4th of 7 | 11.5% | Show ranking |
| Baby swaddle brands | 2nd of 6 | 38.2% | Show ranking |
| Baby sleepwear brands | 2nd of 4 | 39.3% | Shown above |
| Baby sleep bag brands | 2nd of 5 | 42.9% | Show ranking |
How is ergoPouch measured?
Brandwave collects information about searches that people make online using ergoPouch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ergo pouch
Do you work for ergoPouch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is ergoPouch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.