Brandwave

How popular isergoPouch in search?

In September 2026, there were an estimated 49.5K branded searches for ergoPouch worldwide which is down 18.2% over the last 12 months. ergoPouch holds 38.2% estimated Share of Search among baby swaddle brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream46.7%
  2. ergoPouch38.2%
  3. Halo11.4%
  4. Mokopuna1.9%
  5. Woolbabe1%
  6. Woombie0.77%
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Which baby swaddle brands compete with ergoPouch?

ergoPouch against baby swaddle brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloMokopunaWoolbabeWoombie
Oct 202538.3%46.8%11.5%1.9%0.77%0.77%
Nov 202543.9%43.9%8.8%1.7%0.94%0.73%
Dec 202542%42%12.5%1.7%0.91%0.91%
Jan 202645.5%37.3%13.6%1.5%0.92%1.2%
Feb 202641.6%41.6%12.4%2%1.3%1%
Mar 202638.9%47.5%9.5%1.9%1.5%0.78%
Apr 202639.1%47.8%9.6%1.3%1.5%0.79%
May 202638.3%46.9%9.4%1.9%2.8%0.77%
Jun 202642.7%42.7%10.4%1.6%1.6%0.86%
Jul 202646.6%38.1%11.4%1.5%1.5%0.94%
Aug 202641.9%41.9%12.5%1.6%0.85%1.1%
Sep 202646.7%38.2%11.4%1.9%1%0.77%

  1. 1.Love to Dream

    46.7%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  2. 2.ergoPouch

    38.2%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Halo

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Mokopuna

    1.9%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  5. 5.Woolbabe

    1%

    Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  6. 6.Woombie

    0.77%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

Compare search popularity between ergoPouch and its closest rivals

Every comparison with ergoPouch

How has branded search demand for ergoPouch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ergoPouch worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby swaddle brands worldwide decreased from 46.8% to 38.2%.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby swaddle brands worldwide peaked at 47.8% in April 2026 and was lowest at 37.3% in January 2026.
  • Across the 12 months ending September 2026, ergoPouch fell from 1st to 2nd among baby swaddle brands worldwide.

How did search popularity change for baby swaddle brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.

  3. In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.

  4. In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.

  5. In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.

Where does ergoPouch compete?

ergoPouch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby sleep sack brands4th of 610.1%Show ranking
Sleep suit brands4th of 711.5%Show ranking
Baby swaddle brands2nd of 638.2%Shown above
Baby sleepwear brands2nd of 439.3%Show ranking
Baby sleep bag brands2nd of 542.9%Show ranking

How is ergoPouch measured?

Brandwave collects information about searches that people make online using ergoPouch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ergo pouch

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How the Brand Demand Index is measured

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