Brandwave

Baby swaddle brands:Which are searched most?

In September 2026, Love to Dream was the most searched among baby swaddle brands worldwide, with an estimated 60.5K branded searches and 46.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream46.7%
  2. ergoPouch38.2%
  3. Halo11.4%
  4. Mokopuna1.9%
  5. Woolbabe1%
  6. Woombie0.77%

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Share of SearchLeaderboard

Compare the baby swaddle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby swaddle brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloMokopunaWoolbabeWoombie
Oct 202538.3%46.8%11.5%1.9%0.77%0.77%
Nov 202543.9%43.9%8.8%1.7%0.94%0.73%
Dec 202542%42%12.5%1.7%0.91%0.91%
Jan 202645.5%37.3%13.6%1.5%0.92%1.2%
Feb 202641.6%41.6%12.4%2%1.3%1%
Mar 202638.9%47.5%9.5%1.9%1.5%0.78%
Apr 202639.1%47.8%9.6%1.3%1.5%0.79%
May 202638.3%46.9%9.4%1.9%2.8%0.77%
Jun 202642.7%42.7%10.4%1.6%1.6%0.86%
Jul 202646.6%38.1%11.4%1.5%1.5%0.94%
Aug 202641.9%41.9%12.5%1.6%0.85%1.1%
Sep 202646.7%38.2%11.4%1.9%1%0.77%

This month’s ranking, September 2026

  1. 1.Love to Dream

    46.7%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  2. 2.ergoPouch

    38.2%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Halo

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Mokopuna

    1.9%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  5. 5.Woolbabe

    1%

    Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  6. 6.Woombie

    0.77%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby swaddle brands worldwide?

In September 2026, Love to Dream was the most searched among baby swaddle brands worldwide, with an estimated 60.5K branded searches and 46.7% estimated Share of Search within this set. ergoPouch is in 2nd place, 8.5 percentage points behind at 38.2% Share of Search.

Global baby swaddle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Love to Dream38.3% → 46.7%46.7%Sep 202638.3%Oct 20252nd → 1st
ergoPouch46.8% → 38.2%47.8%Apr 202637.3%Jan 20261st → 2nd
Halo11.5% → 11.4%13.6%Jan 20268.8%Nov 20253rd
Mokopuna1.9%2%Feb 20261.3%Apr 20264th
Woolbabe0.77% → 1%2.8%May 20260.77%Oct 20255th
Woombie0.77%1.2%Jan 20260.73%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among baby swaddle brands worldwide increased from 38.3% to 46.7%.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby swaddle brands worldwide decreased from 46.8% to 38.2%.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among baby swaddle brands worldwide peaked at 47.8% in April 2026 and was lowest at 37.3% in January 2026.
  • Across the 12 months ending September 2026, Halo’s estimated Share of Search among baby swaddle brands worldwide peaked at 13.6% in January 2026 and was lowest at 8.8% in November 2025.
  • Across the 12 months ending September 2026, Woolbabe’s estimated Share of Search among baby swaddle brands worldwide peaked at 2.8% in May 2026 and was lowest at 0.77% in October 2025.
  • Across the 12 months ending September 2026, Love to Dream rose from 2nd to 1st among baby swaddle brands worldwide.
  • Across the 12 months ending September 2026, ergoPouch fell from 1st to 2nd among baby swaddle brands worldwide.
  • Across the 12 months ending September 2026, Halo, Mokopuna, Woolbabe and Woombie held steady: their estimated Share of Search among baby swaddle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby swaddle brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.

  3. In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.

  4. In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.

  5. In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.

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