Brandwave

How popular isSwaddleMe in search?

In September 2026, people searched for SwaddleMe by name about 8,100 times worldwide, about the same as the previous year. These searches made up 2.1% of all global baby swaddle brand searches, placing SwaddleMe sixth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ergobaby61.4%
  2. Love to Dream16%
  3. ergoPouch13.1%
  4. Halo3.9%
  5. Aden + Anais2.1%
  6. SwaddleMe2.1%
  7. Mokopuna0.64%
  8. Woolbabe0.34%
  9. Woombie0.26%
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Which baby swaddle brands compete with SwaddleMe?

SwaddleMe against baby swaddle brands worldwide, by month

Share of searches by month for Ergobaby, Love to Dream, ergoPouch, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyLove to DreamergoPouchHaloAden + AnaisSwaddleMeMokopunaWoolbabeWoombie
Oct 202560.9%13.3%16.3%4%2.2%2.2%0.65%0.27%0.27%
Nov 202559.7%16%16%3.2%1.7%2.1%0.63%0.34%0.26%
Dec 202561%14.4%14.4%4.3%2.3%2.3%0.57%0.31%0.31%
Jan 202664.8%13.9%11.4%4.2%2.3%2.3%0.45%0.28%0.37%
Feb 202666.7%12.2%12.2%3.6%2%2%0.57%0.39%0.3%
Mar 202662.4%13.1%16%3.2%2.1%1.7%0.63%0.5%0.26%
Apr 202664.4%12.5%15.2%3%2%1.7%0.4%0.48%0.25%
May 202663.7%12.3%15.1%3%2.5%1.6%0.6%0.9%0.25%
Jun 202663.2%13.8%13.8%3.4%2.8%1.8%0.53%0.53%0.28%
Jul 202666.8%13.4%11%3.3%2.7%1.8%0.43%0.43%0.27%
Aug 202665.6%12.7%12.7%3.8%2.1%2.1%0.49%0.26%0.33%
Sep 202661.4%16%13.1%3.9%2.1%2.1%0.64%0.34%0.26%

  1. 1.Ergobaby

    61.4%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -4.1 points.

  2. 2.Love to Dream

    16%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.ergoPouch

    13.1%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Halo

    3.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Aden + Anais

    2.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.SwaddleMe

    2.1%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Mokopuna

    0.64%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  8. 8.Woolbabe

    0.34%

    Moved from 9th to 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  9. 9.Woombie

    0.26%

    Moved from 8th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between SwaddleMe and its closest rivals

Every comparison with SwaddleMe

8 comparisons

How has branded search demand for SwaddleMe changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SwaddleMe worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, SwaddleMe’s share of searches among baby swaddle brands worldwide held steady, from 2.2% to 2.1%.

How did search popularity change for baby swaddle brands worldwide in September 2026?

5 changes

  1. In September 2026, Love to Dream overtook ergoPouch to rank 2nd among baby swaddle brands worldwide, with 16% of the searches.

  2. In September 2026, Ergobaby lost share of searches among baby swaddle brands worldwide, from 65.6% to 61.4%.

  3. In September 2026, Woolbabe rose from 9th to 8th among baby swaddle brands worldwide.

  4. In September 2026, Woombie fell from 8th to 9th among baby swaddle brands worldwide.

  5. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are SwaddleMe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SwaddleMe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swaddle me

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How the Brand Demand Index is measured

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