SwaddleMe vs Woolbabe:Which is searched more?
In September 2026, SwaddleMe had more branded searches than Woolbabe among baby swaddle brands worldwide. SwaddleMe had about 8,100 branded searches, while Woolbabe had 1,300. SwaddleMe made up 2.1% of all baby swaddle brand searches we track, and Woolbabe accounted for 0.34%. These are worldwide searches for English-language branded terms.
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Is SwaddleMe or Woolbabe more popular in search?
Compare the baby swaddle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SwaddleMe, Woolbabe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Love to Dream | ergoPouch | Halo | Aden + Anais | SwaddleMe | Mokopuna | Woolbabe | Woombie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 13.3% | 16.3% | 4% | 2.2% | 2.2% | 0.65% | 0.27% | 0.27% |
| Nov 2025 | 59.7% | 16% | 16% | 3.2% | 1.7% | 2.1% | 0.63% | 0.34% | 0.26% |
| Dec 2025 | 61% | 14.4% | 14.4% | 4.3% | 2.3% | 2.3% | 0.57% | 0.31% | 0.31% |
| Jan 2026 | 64.8% | 13.9% | 11.4% | 4.2% | 2.3% | 2.3% | 0.45% | 0.28% | 0.37% |
| Feb 2026 | 66.7% | 12.2% | 12.2% | 3.6% | 2% | 2% | 0.57% | 0.39% | 0.3% |
| Mar 2026 | 62.4% | 13.1% | 16% | 3.2% | 2.1% | 1.7% | 0.63% | 0.5% | 0.26% |
| Apr 2026 | 64.4% | 12.5% | 15.2% | 3% | 2% | 1.7% | 0.4% | 0.48% | 0.25% |
| May 2026 | 63.7% | 12.3% | 15.1% | 3% | 2.5% | 1.6% | 0.6% | 0.9% | 0.25% |
| Jun 2026 | 63.2% | 13.8% | 13.8% | 3.4% | 2.8% | 1.8% | 0.53% | 0.53% | 0.28% |
| Jul 2026 | 66.8% | 13.4% | 11% | 3.3% | 2.7% | 1.8% | 0.43% | 0.43% | 0.27% |
| Aug 2026 | 65.6% | 12.7% | 12.7% | 3.8% | 2.1% | 2.1% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 61.4% | 16% | 13.1% | 3.9% | 2.1% | 2.1% | 0.64% | 0.34% | 0.26% |
How has the SwaddleMe and Woolbabe comparison changed over the last 12 months?
3 findings
- SwaddleMe was ahead of Woolbabe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SwaddleMe’s share of searches among baby swaddle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands worldwide moved from 0.27% to 0.34%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for baby swaddle brands worldwide in September 2026?
1 change
In September 2026, Woolbabe rose from 9th to 8th among baby swaddle brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SwaddleMe’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby swaddle brands
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