How popular isWoolbabe in search?
In September 2026, there were an estimated 1.3K branded searches for Woolbabe worldwide which is up 30% over the last 12 months. Woolbabe holds 1% estimated Share of Search among baby swaddle brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Love to Dream46.7%
ergoPouch38.2%
Halo11.4%
Mokopuna1.9%
Woolbabe1%
Woombie0.77%
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Which baby swaddle brands compete with Woolbabe?
Share of Search by month for Love to Dream, ergoPouch, Halo, Woolbabe. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | ergoPouch | Halo | Mokopuna | Woolbabe | Woombie |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 46.8% | 11.5% | 1.9% | 0.77% | 0.77% |
| Nov 2025 | 43.9% | 43.9% | 8.8% | 1.7% | 0.94% | 0.73% |
| Dec 2025 | 42% | 42% | 12.5% | 1.7% | 0.91% | 0.91% |
| Jan 2026 | 45.5% | 37.3% | 13.6% | 1.5% | 0.92% | 1.2% |
| Feb 2026 | 41.6% | 41.6% | 12.4% | 2% | 1.3% | 1% |
| Mar 2026 | 38.9% | 47.5% | 9.5% | 1.9% | 1.5% | 0.78% |
| Apr 2026 | 39.1% | 47.8% | 9.6% | 1.3% | 1.5% | 0.79% |
| May 2026 | 38.3% | 46.9% | 9.4% | 1.9% | 2.8% | 0.77% |
| Jun 2026 | 42.7% | 42.7% | 10.4% | 1.6% | 1.6% | 0.86% |
| Jul 2026 | 46.6% | 38.1% | 11.4% | 1.5% | 1.5% | 0.94% |
| Aug 2026 | 41.9% | 41.9% | 12.5% | 1.6% | 0.85% | 1.1% |
| Sep 2026 | 46.7% | 38.2% | 11.4% | 1.9% | 1% | 0.77% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 46.7% | 60.5K | +22.2% | +4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.2% | 49.5K | 0% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.4% | 14.8K | 0% | -1.1 points | |
| 4, held 4th | 1.9% | 2.4K | +26.3% | +0.2 points | |
| 5, moved from 6th to 5th | 1% | 1.3K | +30% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.77% | 1K | -23.1% | -0.3 pointsmoved from 5th to 6th |
46.7%
Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.
38.2%
Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
Halo11.4%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
Mokopuna1.9%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
5.
Woolbabe1%
Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
6.
Woombie0.77%
Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.
Compare search popularity between Woolbabe and its closest rivals
How has branded search demand for Woolbabe changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Woolbabe worldwide rose from 1K to 1.3K.
- Across the 12 months ending September 2026, Woolbabe’s estimated Share of Search among baby swaddle brands worldwide peaked at 2.8% in May 2026 and was lowest at 0.77% in October 2025.
How did search popularity change for baby swaddle brands worldwide in September 2026?
5 changes
In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.
In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.
In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.
In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.
In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.
Where does Woolbabe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleep suit brands | 7th of 7 | 0.3% | Show ranking |
| Baby swaddle brands | 5th of 6 | 1% | Shown above |
| Baby sleepwear brands | 4th of 4 | 1% | Show ranking |
| Baby sleep bag brands | 5th of 5 | 1.1% | Show ranking |
How is Woolbabe measured?
Brandwave collects information about searches that people make online using Woolbabe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- woolbabe
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Is Woolbabe your brand?
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