Aden + Anais vs Woolbabe:Which is more popular?
In September 2026, Aden + Anais had more branded searches than Woolbabe among baby swaddle brands worldwide. Aden + Anais had about 8,100 branded searches, while Woolbabe had 1,300. Aden + Anais made up 2.1% of all baby swaddle brand searches we track, and Woolbabe accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about baby swaddle brands, Aden + Anais appeared in one of the four answers and Woolbabe in none.
Who do people search for more?
Aden + Anais, about 6 searches for every 1 for Woolbabe
Who does AI mention more?
Aden + Anais, mentioned in 1 of 4 answers, Woolbabe in 0
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Aden + Anais was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Woolbabe did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Love to Dream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Halo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SwaddleMe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ergoPouch1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Aden + Anais1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ergobaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woolbabe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woombie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby swaddle brands
4 answers
Asked ChatGPT
“Which baby swaddle brand should I buy?”
Asked ChatGPT
“What are the best baby swaddle brands?”
Asked ChatGPT
“What's the best baby swaddle brand for newborn sleep?”
Searched Google, AI Overview
“newborn swaddle”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sleep sack baby”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aden + Anais or Woolbabe more popular in search?
This chart shows how often people search Google for Aden + Anais and Woolbabe by name. Each line represents a brand's share of searches for all nine baby swaddle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aden + Anais, Woolbabe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Love to Dream | ergoPouch | Halo | Aden + Anais | SwaddleMe | Mokopuna | Woolbabe | Woombie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 13.3% | 16.3% | 4% | 2.2% | 2.2% | 0.65% | 0.27% | 0.27% |
| Nov 2025 | 59.7% | 16% | 16% | 3.2% | 1.7% | 2.1% | 0.63% | 0.34% | 0.26% |
| Dec 2025 | 61% | 14.4% | 14.4% | 4.3% | 2.3% | 2.3% | 0.57% | 0.31% | 0.31% |
| Jan 2026 | 64.8% | 13.9% | 11.4% | 4.2% | 2.3% | 2.3% | 0.45% | 0.28% | 0.37% |
| Feb 2026 | 66.7% | 12.2% | 12.2% | 3.6% | 2% | 2% | 0.57% | 0.39% | 0.3% |
| Mar 2026 | 62.4% | 13.1% | 16% | 3.2% | 2.1% | 1.7% | 0.63% | 0.5% | 0.26% |
| Apr 2026 | 64.4% | 12.5% | 15.2% | 3% | 2% | 1.7% | 0.4% | 0.48% | 0.25% |
| May 2026 | 63.7% | 12.3% | 15.1% | 3% | 2.5% | 1.6% | 0.6% | 0.9% | 0.25% |
| Jun 2026 | 63.2% | 13.8% | 13.8% | 3.4% | 2.8% | 1.8% | 0.53% | 0.53% | 0.28% |
| Jul 2026 | 66.8% | 13.4% | 11% | 3.3% | 2.7% | 1.8% | 0.43% | 0.43% | 0.27% |
| Aug 2026 | 65.6% | 12.7% | 12.7% | 3.8% | 2.1% | 2.1% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 61.4% | 16% | 13.1% | 3.9% | 2.1% | 2.1% | 0.64% | 0.34% | 0.26% |
How has the Aden + Anais and Woolbabe comparison changed over the last 12 months?
3 findings
- Aden + Anais was ahead of Woolbabe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aden + Anais’ share of searches among baby swaddle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands worldwide moved from 0.27% to 0.34%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for baby swaddle brands worldwide in September 2026?
1 change
In September 2026, Woolbabe rose from 9th to 8th among baby swaddle brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aden + Anais’ and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aden + Anais
1 branded search term
- aden + anais
Woolbabe
1 branded search term
- woolbabe
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