Brandwave

How popular isAden + Anais?

In September 2026, people searched for Aden + Anais by name about 8,100 times worldwide, about the same as the previous year. These searches made up 2.1% of all global baby swaddle brand searches, placing Aden + Anais fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about baby swaddle brands, Aden + Anais appeared in one of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Aden + Anais is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ErgobabyShare of searches 61.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Love to DreamShare of searches 16%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. ergoPouchShare of searches 13.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. HaloShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Aden + AnaisShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top baby swaddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aden + Anais was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Aden + Anais is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halo1st
  2. Love to Dream2nd
  3. SwaddleMe3rd
  4. Aden + Anais4th
  5. Ergobaby–
  6. ergoPouch–
  7. Mokopuna–
  8. Woolbabe–
  9. Woombie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Love to Dream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SwaddleMe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ergoPouch1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aden + Anais1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergobaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woolbabe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woombie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby swaddle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby swaddle brands compete with Aden + Anais?

Aden + Anais against baby swaddle brands worldwide, by month

Share of searches by month for Ergobaby, Love to Dream, ergoPouch, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyLove to DreamergoPouchHaloAden + AnaisSwaddleMeMokopunaWoolbabeWoombie
Oct 202560.9%13.3%16.3%4%2.2%2.2%0.65%0.27%0.27%
Nov 202559.7%16%16%3.2%1.7%2.1%0.63%0.34%0.26%
Dec 202561%14.4%14.4%4.3%2.3%2.3%0.57%0.31%0.31%
Jan 202664.8%13.9%11.4%4.2%2.3%2.3%0.45%0.28%0.37%
Feb 202666.7%12.2%12.2%3.6%2%2%0.57%0.39%0.3%
Mar 202662.4%13.1%16%3.2%2.1%1.7%0.63%0.5%0.26%
Apr 202664.4%12.5%15.2%3%2%1.7%0.4%0.48%0.25%
May 202663.7%12.3%15.1%3%2.5%1.6%0.6%0.9%0.25%
Jun 202663.2%13.8%13.8%3.4%2.8%1.8%0.53%0.53%0.28%
Jul 202666.8%13.4%11%3.3%2.7%1.8%0.43%0.43%0.27%
Aug 202665.6%12.7%12.7%3.8%2.1%2.1%0.49%0.26%0.33%
Sep 202661.4%16%13.1%3.9%2.1%2.1%0.64%0.34%0.26%

  1. 1.Ergobaby

    61.4%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -4.1 points.

  2. 2.Love to Dream

    16%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.ergoPouch

    13.1%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Halo

    3.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Aden + Anais

    2.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.SwaddleMe

    2.1%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Mokopuna

    0.64%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  8. 8.Woolbabe

    0.34%

    Moved from 9th to 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  9. 9.Woombie

    0.26%

    Moved from 8th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between Aden + Anais and its closest rivals

Every comparison with Aden + Anais

8 comparisons

How has branded search demand for Aden + Anais changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aden + Anais worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, Aden + Anais’ share of searches among baby swaddle brands worldwide peaked at 2.8% in June 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for baby swaddle brands worldwide in September 2026?

5 changes

  1. In September 2026, Love to Dream overtook ergoPouch to rank 2nd among baby swaddle brands worldwide, with 16% of the searches.

  2. In September 2026, Ergobaby lost share of searches among baby swaddle brands worldwide, from 65.6% to 61.4%.

  3. In September 2026, Woolbabe rose from 9th to 8th among baby swaddle brands worldwide.

  4. In September 2026, Woombie fell from 8th to 9th among baby swaddle brands worldwide.

  5. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Aden + Anais’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aden + Anais’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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