Brandwave

How popular isErgobaby?

In September 2026, people searched for Ergobaby by name about 232,000 times worldwide, about the same as the previous year. These searches made up 61.4% of all global baby swaddle brand searches, placing Ergobaby first out of nine brands. When we asked both ChatGPT and Google AI Overviews about baby swaddle brands, Ergobaby did not appear in any of the answers.

Search and AI answers in September 2026

Ergobaby is the most searched of 9 competitors and not listed in any AI answer.

  1. ErgobabyShare of searches 61.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Love to DreamShare of searches 16%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. ergoPouchShare of searches 13.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. HaloShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Aden + AnaisShare of searches 2.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top baby swaddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ergobaby did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halo1st
  2. Love to Dream2nd
  3. SwaddleMe3rd
  4. Aden + Anais4th
  5. Ergobaby–
  6. ergoPouch–
  7. Mokopuna–
  8. Woolbabe–
  9. Woombie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Love to Dream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SwaddleMe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ergoPouch1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aden + Anais1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergobaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woolbabe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Woombie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby swaddle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby swaddle brands compete with Ergobaby?

Ergobaby against baby swaddle brands worldwide, by month

Share of searches by month for Ergobaby, Love to Dream, ergoPouch, Halo, Aden + Anais, SwaddleMe. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyLove to DreamergoPouchHaloAden + AnaisSwaddleMeMokopunaWoolbabeWoombie
Oct 202560.9%13.3%16.3%4%2.2%2.2%0.65%0.27%0.27%
Nov 202559.7%16%16%3.2%1.7%2.1%0.63%0.34%0.26%
Dec 202561%14.4%14.4%4.3%2.3%2.3%0.57%0.31%0.31%
Jan 202664.8%13.9%11.4%4.2%2.3%2.3%0.45%0.28%0.37%
Feb 202666.7%12.2%12.2%3.6%2%2%0.57%0.39%0.3%
Mar 202662.4%13.1%16%3.2%2.1%1.7%0.63%0.5%0.26%
Apr 202664.4%12.5%15.2%3%2%1.7%0.4%0.48%0.25%
May 202663.7%12.3%15.1%3%2.5%1.6%0.6%0.9%0.25%
Jun 202663.2%13.8%13.8%3.4%2.8%1.8%0.53%0.53%0.28%
Jul 202666.8%13.4%11%3.3%2.7%1.8%0.43%0.43%0.27%
Aug 202665.6%12.7%12.7%3.8%2.1%2.1%0.49%0.26%0.33%
Sep 202661.4%16%13.1%3.9%2.1%2.1%0.64%0.34%0.26%

  1. 1.Ergobaby

    61.4%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -4.1 points.

  2. 2.Love to Dream

    16%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.3 points.

  3. 3.ergoPouch

    13.1%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Halo

    3.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Aden + Anais

    2.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.SwaddleMe

    2.1%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Mokopuna

    0.64%

    Held 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  8. 8.Woolbabe

    0.34%

    Moved from 9th to 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  9. 9.Woombie

    0.26%

    Moved from 8th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare popularity between Ergobaby and its closest rivals

Every comparison with Ergobaby

26 comparisons

How has branded search demand for Ergobaby changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ergobaby worldwide held steady, from 226K to 232K.
  • Across the 12 months ending September 2026, Ergobaby’s share of searches among baby swaddle brands worldwide increased from 60.9% to 61.4%.
  • Across the 12 months ending September 2026, Ergobaby’s share of searches among baby swaddle brands worldwide peaked at 66.8% in July 2026 and was lowest at 59.7% in November 2025.

How did search popularity change for baby swaddle brands worldwide in September 2026?

5 changes

  1. In September 2026, Love to Dream overtook ergoPouch to rank 2nd among baby swaddle brands worldwide, with 16% of the searches.

  2. In September 2026, Ergobaby lost share of searches among baby swaddle brands worldwide, from 65.6% to 61.4%.

  3. In September 2026, Woolbabe rose from 9th to 8th among baby swaddle brands worldwide.

  4. In September 2026, Woombie fell from 8th to 9th among baby swaddle brands worldwide.

  5. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Ergobaby’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ergobaby
  • ergobaby 360
  • ergobaby carrier
  • ergobaby omni breeze

Do you work for Ergobaby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ergobaby compete?

Ergobaby is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby carrier brands2nd of 635.2%Show ranking
Baby sleep sack brands1st of 1135.7%Show ranking
Baby bouncers2nd of 539.1%Show ranking
Sleep suit brands2nd of 827.2%Show ranking
Wrap carrier brands2nd of 448.3%Show ranking
Baby swaddle brands1st of 961.4%Shown above
Creator with pink hair and a pink jacket

Is Ergobaby your brand?

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