Brandwave

How popular isWoombie in search?

In September 2026, there were an estimated 1K branded searches for Woombie worldwide which held steady over the last 12 months. Woombie holds 0.77% estimated Share of Search among baby swaddle brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream46.7%
  2. ergoPouch38.2%
  3. Halo11.4%
  4. Mokopuna1.9%
  5. Woolbabe1%
  6. Woombie0.77%
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Which baby swaddle brands compete with Woombie?

Woombie against baby swaddle brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo, Woombie. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloMokopunaWoolbabeWoombie
Oct 202538.3%46.8%11.5%1.9%0.77%0.77%
Nov 202543.9%43.9%8.8%1.7%0.94%0.73%
Dec 202542%42%12.5%1.7%0.91%0.91%
Jan 202645.5%37.3%13.6%1.5%0.92%1.2%
Feb 202641.6%41.6%12.4%2%1.3%1%
Mar 202638.9%47.5%9.5%1.9%1.5%0.78%
Apr 202639.1%47.8%9.6%1.3%1.5%0.79%
May 202638.3%46.9%9.4%1.9%2.8%0.77%
Jun 202642.7%42.7%10.4%1.6%1.6%0.86%
Jul 202646.6%38.1%11.4%1.5%1.5%0.94%
Aug 202641.9%41.9%12.5%1.6%0.85%1.1%
Sep 202646.7%38.2%11.4%1.9%1%0.77%

  1. 1.Love to Dream

    46.7%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  2. 2.ergoPouch

    38.2%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Halo

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Mokopuna

    1.9%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  5. 5.Woolbabe

    1%

    Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  6. 6.Woombie

    0.77%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

Compare search popularity between Woombie and its closest rivals

Every comparison with Woombie

How has branded search demand for Woombie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Woombie worldwide held steady at 1K.
  • Across the 12 months ending September 2026, Woombie’s estimated Share of Search among baby swaddle brands worldwide held steady at 0.77%.

How did search popularity change for baby swaddle brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.

  3. In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.

  4. In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.

  5. In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.

Where does Woombie compete?

Woombie is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby swaddles6th of 60.31%Show ranking
Baby swaddle brands6th of 60.77%Shown above

How is Woombie measured?

Brandwave collects information about searches that people make online using Woombie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • woombie swaddle

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How the Brand Demand Index is measured

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