Woolbabe vs Woolino:Which is searched more?
In September 2026, Woolino had more branded searches than Woolbabe among baby sleep sack brands worldwide. Woolino had about 27,100 branded searches, while Woolbabe had 1,300. Woolino made up 4.2% of all baby sleep sack brand searches we track, and Woolbabe accounted for 0.2%. These are worldwide searches for English-language branded terms.
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Is Woolbabe or Woolino more popular in search?
Compare the baby sleep sack brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Woolino, Woolbabe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Burt's Bees | Kyte Baby | Love to Dream | ergoPouch | Halo | Woolino | Dreamland Baby | Grobag | Merino Kids | Woolbabe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 23.5% | 15.5% | 7% | 8.5% | 7% | 3.8% | 1.8% | 0.51% | 0.23% | 0.14% |
| Nov 2025 | 26.8% | 29.5% | 16% | 7.2% | 7.2% | 5.9% | 4.8% | 1.8% | 0.43% | 0.23% | 0.15% |
| Dec 2025 | 27.5% | 32.5% | 14.5% | 6.5% | 6.5% | 6.5% | 3.6% | 1.6% | 0.38% | 0.21% | 0.14% |
| Jan 2026 | 32.2% | 23.3% | 18.9% | 6.9% | 5.7% | 6.9% | 3.1% | 2.1% | 0.41% | 0.22% | 0.14% |
| Feb 2026 | 37.7% | 23.2% | 12.6% | 6.9% | 6.9% | 6.9% | 3.1% | 1.9% | 0.41% | 0.22% | 0.22% |
| Mar 2026 | 35.9% | 20.7% | 13.7% | 7.5% | 9.2% | 7.5% | 2.7% | 1.8% | 0.44% | 0.29% | 0.29% |
| Apr 2026 | 38.3% | 20.4% | 13.5% | 7.4% | 9.1% | 6.1% | 2.7% | 1.5% | 0.43% | 0.28% | 0.28% |
| May 2026 | 38.2% | 20.3% | 13.5% | 7.4% | 9% | 6% | 2.7% | 1.5% | 0.43% | 0.28% | 0.54% |
| Jun 2026 | 39.7% | 16% | 15.8% | 8.7% | 8.7% | 5.8% | 2.6% | 1.8% | 0.33% | 0.28% | 0.33% |
| Jul 2026 | 37.8% | 17.1% | 20.7% | 7.6% | 6.2% | 6.2% | 2.3% | 1.4% | 0.29% | 0.25% | 0.25% |
| Aug 2026 | 40.4% | 17.6% | 14.3% | 7.8% | 7.8% | 6.4% | 3.5% | 1.5% | 0.3% | 0.21% | 0.16% |
| Sep 2026 | 35.7% | 21% | 13.9% | 9.3% | 7.6% | 6.2% | 4.2% | 1.4% | 0.37% | 0.25% | 0.2% |
How has the Woolbabe and Woolino comparison changed over the last 12 months?
3 findings
- Woolino was ahead of Woolbabe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands worldwide moved from 0.14% to 0.2%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Woolino’s share of searches among baby sleep sack brands worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
2 changes
In September 2026, Woolino gained share of searches among baby sleep sack brands worldwide, from 3.5% to 4.2%.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Woolbabe’s and Woolino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby sleep sack brands
Ergobaby vs Burt's Bees: compare search popularity
Ergobaby vs Kyte Baby: compare search popularity
Ergobaby vs Love to Dream: compare search popularity
Ergobaby vs ergoPouch: compare search popularity- Burt's Bees vs Kyte Baby: compare search popularity
- Burt's Bees vs Love to Dream: compare search popularity
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