Brandwave

How popular isWoolbabe in search?

In September 2026, there were an estimated 1.3K branded searches for Woolbabe worldwide which is up 30% over the last 12 months. Woolbabe holds 1% estimated Share of Search among baby sleepwear brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream48%
  2. ergoPouch39.3%
  3. Halo11.7%
  4. Woolbabe1%
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Which baby sleepwear brands compete with Woolbabe?

Woolbabe against baby sleepwear brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo, Woolbabe. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloWoolbabe
Oct 202539.3%48.1%11.8%0.79%
Nov 202545%45%9%0.97%
Dec 202543.1%43.1%12.9%0.94%
Jan 202646.8%38.3%14%0.95%
Feb 202642.9%42.9%12.8%1.4%
Mar 202639.9%48.8%9.8%1.5%
Apr 202639.9%48.8%9.8%1.5%
May 202639.4%48.1%9.6%2.9%
Jun 202643.8%43.8%10.7%1.7%
Jul 202647.7%39.1%11.7%1.5%
Aug 202643.1%43.1%12.9%0.87%
Sep 202648%39.3%11.7%1%

  1. 1.Love to Dream

    48%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.9 points.

  2. 2.ergoPouch

    39.3%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Halo

    11.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Woolbabe

    1%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

Compare search popularity between Woolbabe and its closest rivals

Every comparison with Woolbabe

How has branded search demand for Woolbabe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Woolbabe worldwide rose from 1K to 1.3K.
  • Across the 12 months ending September 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands worldwide peaked at 2.9% in May 2026 and was lowest at 0.79% in October 2025.

How did search popularity change for baby sleepwear brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby sleepwear brands worldwide, with 48% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby sleepwear brands worldwide, from 43.1% to 39.3%.

  3. In September 2026, Halo lost estimated Share of Search among baby sleepwear brands worldwide, from 12.9% to 11.7%.

  4. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

Where does Woolbabe compete?

Woolbabe is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep suit brands7th of 70.3%Show ranking
Baby swaddle brands5th of 61%Show ranking
Baby sleepwear brands4th of 41%Shown above
Baby sleep bag brands5th of 51.1%Show ranking

How is Woolbabe measured?

Brandwave collects information about searches that people make online using Woolbabe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • woolbabe

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How the Brand Demand Index is measured

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