Mokopuna vs SwaddleMe:Which is more popular?
In September 2026, SwaddleMe had more branded searches than Mokopuna among baby swaddle brands worldwide. SwaddleMe had about 8,100 branded searches, while Mokopuna had 2,400. SwaddleMe made up 2.1% of all baby swaddle brand searches we track, and Mokopuna accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about baby swaddle brands, SwaddleMe appeared in two of the four answers and Mokopuna in none.
Who do people search for more?
SwaddleMe, about 3 searches for every 1 for Mokopuna
Who does AI mention more?
SwaddleMe, mentioned in 2 of 4 answers, Mokopuna in 0
Who does AI recommend more?
SwaddleMe, the only one of the two named
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SwaddleMe was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mokopuna did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Love to Dream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- SwaddleMe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ergoPouch1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Aden + Anais1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ergobaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woolbabe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Woombie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby swaddle brands
4 answers
Asked ChatGPT
“Which baby swaddle brand should I buy?”
Asked ChatGPT
“What are the best baby swaddle brands?”
Asked ChatGPT
“What's the best baby swaddle brand for newborn sleep?”
Searched Google, AI Overview
“newborn swaddle”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sleep sack baby”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mokopuna or SwaddleMe more popular in search?
This chart shows how often people search Google for Mokopuna and SwaddleMe by name. Each line represents a brand's share of searches for all nine baby swaddle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SwaddleMe, Mokopuna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Love to Dream | ergoPouch | Halo | Aden + Anais | SwaddleMe | Mokopuna | Woolbabe | Woombie |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 13.3% | 16.3% | 4% | 2.2% | 2.2% | 0.65% | 0.27% | 0.27% |
| Nov 2025 | 59.7% | 16% | 16% | 3.2% | 1.7% | 2.1% | 0.63% | 0.34% | 0.26% |
| Dec 2025 | 61% | 14.4% | 14.4% | 4.3% | 2.3% | 2.3% | 0.57% | 0.31% | 0.31% |
| Jan 2026 | 64.8% | 13.9% | 11.4% | 4.2% | 2.3% | 2.3% | 0.45% | 0.28% | 0.37% |
| Feb 2026 | 66.7% | 12.2% | 12.2% | 3.6% | 2% | 2% | 0.57% | 0.39% | 0.3% |
| Mar 2026 | 62.4% | 13.1% | 16% | 3.2% | 2.1% | 1.7% | 0.63% | 0.5% | 0.26% |
| Apr 2026 | 64.4% | 12.5% | 15.2% | 3% | 2% | 1.7% | 0.4% | 0.48% | 0.25% |
| May 2026 | 63.7% | 12.3% | 15.1% | 3% | 2.5% | 1.6% | 0.6% | 0.9% | 0.25% |
| Jun 2026 | 63.2% | 13.8% | 13.8% | 3.4% | 2.8% | 1.8% | 0.53% | 0.53% | 0.28% |
| Jul 2026 | 66.8% | 13.4% | 11% | 3.3% | 2.7% | 1.8% | 0.43% | 0.43% | 0.27% |
| Aug 2026 | 65.6% | 12.7% | 12.7% | 3.8% | 2.1% | 2.1% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 61.4% | 16% | 13.1% | 3.9% | 2.1% | 2.1% | 0.64% | 0.34% | 0.26% |
How has the Mokopuna and SwaddleMe comparison changed over the last 12 months?
3 findings
- SwaddleMe was ahead of Mokopuna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mokopuna’s share of searches among baby swaddle brands worldwide moved from 0.65% to 0.64%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, SwaddleMe’s share of searches among baby swaddle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for baby swaddle brands worldwide in September 2026?
0 changes
Neither Mokopuna nor SwaddleMe moved beyond provider rounding among baby swaddle brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mokopuna’s and SwaddleMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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