Brandwave

How popular isPlum in search?

In September 2026, there were an estimated 10.2K branded searches for Plum worldwide which is up 21.1% over the last 12 months. Plum holds 1% estimated Share of Search among kids play equipment brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bestway28.1%
  2. Little Tikes28.1%
  3. Intex18.7%
  4. Keter12.6%
  5. Step210.3%
  6. Plum1%
  7. Gonge0.61%
  8. TP Toys0.61%
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Where does Plum compete?

Plum is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids play equipment brands6th of 81%Shown below
Sleep suit brands6th of 71.5%Show ranking
Sandpits4th of 62.3%Show ranking
Swings4th of 62.5%Show ranking
Trampoline brands4th of 53.2%Show ranking
Climbing frames4th of 62.9%Show ranking

Which kids play equipment brands compete with Plum?

Plum against kids play equipment brands worldwide, by month

Share of Search by month for Bestway, Little Tikes, Intex, Keter, Step2, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayLittle TikesIntexKeterStep2PlumGongeTP Toys
Oct 202527.4%27.4%22.3%12.3%8.2%0.83%0.89%0.59%
Nov 202525.2%30.8%20.5%11.3%9.2%1.1%1%0.82%
Dec 202534.7%28.5%19%8.5%7%0.83%0.93%0.62%
Jan 202633.7%22.5%22.5%12.4%6.8%0.78%0.74%0.74%
Feb 202629.3%23.9%23.9%13.1%7.2%0.86%0.78%0.96%
Mar 202627.6%22.6%22.6%15.1%8.3%1.6%0.6%1.7%
Apr 202623.6%19.3%28.7%15.7%8.6%1.9%0.41%1.7%
May 202629.3%16%35.8%10.7%5.9%1.1%0.28%0.96%
Jun 202634.8%10.4%42.5%7%3.8%0.69%0.22%0.63%
Jul 202636.3%13.3%36.3%7.3%4.9%0.79%0.29%0.8%
Aug 202632.2%17.6%32.2%9.7%6.5%0.82%0.38%0.71%
Sep 202628.1%28.1%18.7%12.6%10.3%1%0.61%0.61%

  1. 1.Bestway

    28.1%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -4.1 points.

  2. 2.Little Tikes

    28.1%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +10.4 points.

  3. 3.Intex

    18.7%

    Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -13.4 points.

  4. 4.Keter

    12.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.9 points.

  5. 5.Step2

    10.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  6. 6.Plum

    1%

    Held 6th. 5.9K estimated branded searches, -6.5% vs prior month. Share +0.2 points.

  7. 7.Gonge

    0.61%

    Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.TP Toys

    0.61%

    Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Plum and its closest rivals

Every comparison with Plum

How has branded search demand for Plum changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Plum worldwide rose from 8.4K to 10.2K.
  • Across the 12 months ending September 2026, Plum’s estimated Share of Search among kids play equipment brands worldwide peaked at 1.9% in April 2026 and was lowest at 0.69% in June 2026.
  • Across the 12 months ending September 2026, Plum rose from 7th to 6th among kids play equipment brands worldwide.

How did search popularity change for kids play equipment brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.

  2. In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.5% to 10.3%.

  3. In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.7% to 12.6%.

  4. In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.

  5. In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 28.1%.

  6. In September 2026, Gonge rose from 8th to 7th among kids play equipment brands worldwide.

How is Plum measured?

Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • plum climbing frame
  • plum play
  • plum suit
  • plum swing
  • plum trampoline

Do you work for Plum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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