ergoPouch vs Plum:Which is searched more?
In September 2026, Plum had more branded searches than ergoPouch among sleep Suit brands worldwide. Plum was estimated to have 1M branded searches compared to ergoPouch’s 49.5K, and held a 46% Share of Search versus ergoPouch’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ergoPouch or Plum?
Compare the sleep suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plum, ergoPouch. The figures are in the table below the chart.
View monthly share of search table
| Month | Plum | Dreamland | Tommee Tippee | Ergobaby | Love to Dream | ergoPouch | Woolbabe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 27.8% | 13.3% | 11.4% | 2.5% | 3.1% | 0.05% |
| Nov 2025 | 33.9% | 41% | 10.8% | 9.3% | 2.5% | 2.5% | 0.05% |
| Dec 2025 | 43.4% | 35.6% | 10.1% | 7.4% | 1.8% | 1.8% | 0.04% |
| Jan 2026 | 43.9% | 23.9% | 15.2% | 12.2% | 2.6% | 2.2% | 0.05% |
| Feb 2026 | 45.7% | 24.9% | 12.6% | 12.2% | 2.2% | 2.2% | 0.07% |
| Mar 2026 | 41.7% | 27.6% | 13.2% | 11.9% | 2.5% | 3% | 0.1% |
| Apr 2026 | 42% | 27.7% | 11.8% | 12.9% | 2.5% | 3% | 0.1% |
| May 2026 | 46.7% | 25.5% | 10.8% | 11.8% | 2.3% | 2.8% | 0.17% |
| Jun 2026 | 46.9% | 25.6% | 12.3% | 10.6% | 2.3% | 2.3% | 0.09% |
| Jul 2026 | 56.3% | 20.6% | 10.5% | 9.2% | 1.9% | 1.5% | 0.06% |
| Aug 2026 | 45.6% | 25% | 13.2% | 11.6% | 2.2% | 2.2% | 0.05% |
| Sep 2026 | 46% | 25.2% | 13.1% | 10.6% | 2.8% | 2.3% | 0.06% |
How has the ergoPouch and Plum comparison changed over the last 12 months?
3 findings
- Plum was ahead of ergoPouch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among sleep Suit brands worldwide moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep Suit brands worldwide moved from 41.8% to 46%, and its estimated monthly branded searches moved from 826K to 1M.
How did search popularity change for sleep Suit brands worldwide in September 2026?
3 changes
In September 2026, Love to Dream overtook ergoPouch to rank 5th among sleep Suit brands worldwide, with 2.8% estimated Share of Search.
Estimated monthly branded searches for Plum worldwide rose 21.6% over 12 measured months, from 826K to 1M in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among sleep Suit brands
How each brand is measured
Brandwave collects information about searches that people make online using ergoPouch’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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