Plum vs Woolbabe:Which is searched more?
In September 2026, Plum had more branded searches than Woolbabe among sleep Suit brands worldwide. Plum was estimated to have 1M branded searches compared to Woolbabe’s 1.3K, and held a 46% Share of Search versus Woolbabe’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plum or Woolbabe?
Compare the sleep suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plum, Woolbabe. The figures are in the table below the chart.
View monthly share of search table
| Month | Plum | Dreamland | Tommee Tippee | Ergobaby | Love to Dream | ergoPouch | Woolbabe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 27.8% | 13.3% | 11.4% | 2.5% | 3.1% | 0.05% |
| Nov 2025 | 33.9% | 41% | 10.8% | 9.3% | 2.5% | 2.5% | 0.05% |
| Dec 2025 | 43.4% | 35.6% | 10.1% | 7.4% | 1.8% | 1.8% | 0.04% |
| Jan 2026 | 43.9% | 23.9% | 15.2% | 12.2% | 2.6% | 2.2% | 0.05% |
| Feb 2026 | 45.7% | 24.9% | 12.6% | 12.2% | 2.2% | 2.2% | 0.07% |
| Mar 2026 | 41.7% | 27.6% | 13.2% | 11.9% | 2.5% | 3% | 0.1% |
| Apr 2026 | 42% | 27.7% | 11.8% | 12.9% | 2.5% | 3% | 0.1% |
| May 2026 | 46.7% | 25.5% | 10.8% | 11.8% | 2.3% | 2.8% | 0.17% |
| Jun 2026 | 46.9% | 25.6% | 12.3% | 10.6% | 2.3% | 2.3% | 0.09% |
| Jul 2026 | 56.3% | 20.6% | 10.5% | 9.2% | 1.9% | 1.5% | 0.06% |
| Aug 2026 | 45.6% | 25% | 13.2% | 11.6% | 2.2% | 2.2% | 0.05% |
| Sep 2026 | 46% | 25.2% | 13.1% | 10.6% | 2.8% | 2.3% | 0.06% |
How has the Plum and Woolbabe comparison changed over the last 12 months?
3 findings
- Plum was ahead of Woolbabe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep Suit brands worldwide moved from 41.8% to 46%, and its estimated monthly branded searches moved from 826K to 1M.
- Across the 12 months ending September 2026, Woolbabe’s estimated Share of Search among sleep Suit brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for sleep Suit brands worldwide in September 2026?
2 changes
Other head-to-heads among sleep Suit brands
How each brand is measured
Brandwave collects information about searches that people make online using Plum’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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