Dreamland Baby vs Plum:Which is searched more?

Name: Dreamland Baby vs Plum: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dreamland Baby had more branded searches than Plum among sleep suit brands worldwide. Dreamland Baby was estimated to have 9K branded searches compared to Plum’s 6.3K, and held a 2.1% Share of Search versus Plum’s 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among sleep suit brands worldwide in September 2026Which is more popular in search, Dreamland Baby or Plum?

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Which is more popular in search, Dreamland Baby or Plum?

Compare the sleep suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dreamland Baby and Plum among sleep suit brands worldwide, by month

Month	Tommee Tippee	Ergobaby	Love to Dream	ergoPouch	Dreamland Baby	Plum	Woolbabe
Oct 2025	38%	31.8%	11.6%	14.2%	2.9%	1.1%	0.23%
Nov 2025	36.7%	30.7%	13.7%	13.7%	3.5%	1.4%	0.29%
Dec 2025	39.8%	32.2%	11.7%	11.7%	3%	1.3%	0.26%
Jan 2026	39.3%	33.9%	12%	9.8%	3.7%	1.1%	0.24%
Feb 2026	36.6%	36.3%	11.2%	11.2%	3%	1.2%	0.36%
Mar 2026	36.9%	33.2%	11.3%	13.8%	2.7%	1.9%	0.43%
Apr 2026	30.7%	38.3%	11.5%	14%	2.4%	2.7%	0.44%
May 2026	30.7%	38.4%	11.5%	14%	2.4%	2.3%	0.84%
Jun 2026	37.3%	35.3%	11.4%	11.4%	2.3%	1.9%	0.44%
Jul 2026	36.7%	39.1%	11.2%	9.2%	2%	1.5%	0.36%
Aug 2026	37.4%	36.8%	11%	11%	2.2%	1.4%	0.22%
Sep 2026	37.7%	32.9%	14.1%	11.5%	2.1%	1.5%	0.3%

How has the Dreamland Baby and Plum comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Plum took it in April 2026, Dreamland Baby took it in May 2026.
Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among sleep suit brands worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 12.5K to 9K.
Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep suit brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 4.8K to 6.3K.

How did search popularity change for sleep suit brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Plum worldwide rose 31.3% over 12 measured months, from 4.8K to 6.3K in September 2026.
Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.

Other head-to-heads among sleep suit brands

How each brand is measured

Brandwave collects information about searches that people make online using Dreamland Baby’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.