Monzo vs Plum:Which is more popular by branded search?

Name: Monzo vs Plum: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Monzo had more branded searches than Plum among savings apps worldwide. Monzo was estimated to have 631K branded searches compared to Plum’s 4.4K, and held a 50.6% Share of Search versus Plum’s 0.35%. These are worldwide searches for English-language branded terms.

Share of Search among savings apps worldwide in August 2026Which is more popular in search, Monzo or Plum?

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Which is more popular in search, Monzo or Plum?

Compare the savings apps operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Monzo and Plum among savings apps worldwide, by month

Month	Monzo	Acorns	Chime	Marcus	Plum	Moneybox
Oct 2025	37.5%	56.9%	4.2%	1%	0.2%	0.17%
Nov 2025	37.7%	56.6%	4.2%	1%	0.37%	0.16%
Dec 2025	41.6%	52%	4.7%	1.1%	0.34%	0.15%
Jan 2026	45.1%	49.5%	3.6%	1.3%	0.21%	0.18%
Feb 2026	43.6%	50.3%	4.5%	1.1%	0.27%	0.17%
Mar 2026	46.5%	47.2%	4.2%	1.3%	0.57%	0.21%
Apr 2026	41%	51.5%	5.7%	0.93%	0.76%	0.15%
May 2026	45.7%	48.1%	4.3%	1.1%	0.71%	0.14%
Jun 2026	47.2%	45.7%	5%	1.2%	0.67%	0.19%
Jul 2026	45.8%	48.1%	4.3%	1.1%	0.58%	0.21%
Aug 2026	50.6%	44.1%	4%	0.79%	0.35%	0.13%
Sep 2026	—	—	—	—	—	—

How has the Monzo and Plum comparison changed over the last 12 months?

3 findings

Monzo was ahead of Plum in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Monzo’s estimated Share of Search among savings apps worldwide moved from 37.5% to 50.6%, and its estimated monthly branded searches moved from 542K to 631K.
Across the 11 months ending August 2026, Plum’s estimated Share of Search among savings apps worldwide moved from 0.2% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

How did search popularity change for savings apps worldwide in August 2026?

2 changes

In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.
Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Monzo’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.