How popular isPlum in search?
In August 2026, there were an estimated 4.4K branded searches for Plum worldwide which is up 51.7% over the last 11 months. Plum holds 0.35% estimated Share of Search among savings apps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which savings apps compete with Plum?
Share of Search by month for Monzo, Acorns, Chime, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Monzo | Acorns | Chime | Marcus | Plum | Moneybox |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 56.9% | 4.2% | 1% | 0.2% | 0.17% |
| Nov 2025 | 37.7% | 56.6% | 4.2% | 1% | 0.37% | 0.16% |
| Dec 2025 | 41.6% | 52% | 4.7% | 1.1% | 0.34% | 0.15% |
| Jan 2026 | 45.1% | 49.5% | 3.6% | 1.3% | 0.21% | 0.18% |
| Feb 2026 | 43.6% | 50.3% | 4.5% | 1.1% | 0.27% | 0.17% |
| Mar 2026 | 46.5% | 47.2% | 4.2% | 1.3% | 0.57% | 0.21% |
| Apr 2026 | 41% | 51.5% | 5.7% | 0.93% | 0.76% | 0.15% |
| May 2026 | 45.7% | 48.1% | 4.3% | 1.1% | 0.71% | 0.14% |
| Jun 2026 | 47.2% | 45.7% | 5% | 1.2% | 0.67% | 0.19% |
| Jul 2026 | 45.8% | 48.1% | 4.3% | 1.1% | 0.58% | 0.21% |
| Aug 2026 | 50.6% | 44.1% | 4% | 0.79% | 0.35% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.6% | 631K | +20.6% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 44.1% | 550K | 0% | -4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4% | 49.5K | 0% | -0.4 points | |
| 4, held 4th | 0.79% | 9.9K | -18.2% | -0.3 points | |
| 5, held 5th | 0.35% | 4.4K | -33.3% | -0.2 points | |
| 6, held 6th | 0.13% | 1.6K | -33.3% | -0.1 points |
1.
Monzo50.6%
Moved from 2nd to 1st. 631K estimated branded searches, +20.6% vs prior month. Share +4.9 points.
2.
Acorns44.1%
Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -4 points.
3.
Chime4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Marcus0.79%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.Plum
0.35%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
6.
Moneybox0.13%
Held 6th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between Plum and its closest rivals
How has branded search demand for Plum changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plum worldwide rose from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among savings apps worldwide held steady, from 0.2% to 0.35%.
How did search popularity change for savings apps worldwide in August 2026?
6 changes
In August 2026, Monzo overtook Acorns to take the highest estimated Share of Search among savings apps worldwide, at 50.6%.
In August 2026, Acorns lost estimated Share of Search among savings apps worldwide, from 48.1% to 44.1%.
Estimated monthly branded searches for Plum worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Moneybox worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for Marcus worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for Chime worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Plum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Savings apps | 5th of 6 | 0.35% | Shown above |
| Swings | 6th of 6 | 2.1% | Show ranking |
| Sandpits | 5th of 6 | 2.2% | Show ranking |
| Climbing frames | 5th of 6 | 2.4% | Show ranking |
| Trampoline brands | 4th of 5 | 2.5% | Show ranking |
How is Plum measured?
Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plum play
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Is Plum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.