Plum vs Victoria's Secret:Which is searched more?
In September 2026, Plum had more branded searches than Victoria's Secret among body Mist brands worldwide. Plum was estimated to have 1M branded searches compared to Victoria's Secret’s 165K, and held an 11.2% Share of Search versus Victoria's Secret’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plum or Victoria's Secret?
Compare the body mist brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plum, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Plum | Dior | Victoria's Secret | Vanilla |
|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 9.5% | 5.2% | 1.9% | <0.01% |
| Nov 2025 | 82.3% | 9.9% | 5.4% | 2.4% | <0.01% |
| Dec 2025 | 84.4% | 9.1% | 5% | 1.5% | <0.01% |
| Jan 2026 | 88.9% | 6.1% | 4% | 0.99% | <0.01% |
| Feb 2026 | 83.7% | 9.5% | 5.2% | 1.6% | <0.01% |
| Mar 2026 | 85% | 8.8% | 4.8% | 1.4% | <0.01% |
| Apr 2026 | 83.4% | 9.6% | 5.2% | 1.9% | <0.01% |
| May 2026 | 85% | 8.8% | 4.8% | 1.4% | <0.01% |
| Jun 2026 | 87.5% | 7.8% | 3.5% | 1.3% | <0.01% |
| Jul 2026 | 78.3% | 14.7% | 5.4% | 1.6% | 0.01% |
| Aug 2026 | 81% | 11.1% | 6.1% | 1.8% | <0.01% |
| Sep 2026 | 81.9% | 11.2% | 5% | 1.8% | <0.01% |
How has the Plum and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Plum was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among body Mist brands worldwide moved from 9.5% to 11.2%, and its estimated monthly branded searches moved from 826K to 1M.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among body Mist brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for body Mist brands worldwide in September 2026?
2 changes
Victoria's Secret’s estimated Share of Search among body Mist brands worldwide has gained ground for 3 months in a row, from 1.3% to 1.8% in September 2026.
Estimated monthly branded searches for Plum worldwide rose 21.6% over 12 measured months, from 826K to 1M in September 2026.
Other head-to-heads among body Mist brands
How each brand is measured
Brandwave collects information about searches that people make online using Plum’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plum
2 branded search terms
- plum
- plum play
Victoria's Secret
1 branded search term
- victorias secret
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.