How popular isVictoria's Secret in search?
In September 2026, there were an estimated 165K branded searches for Victoria's Secret worldwide which held steady over the last 12 months. Victoria's Secret holds 1.8% estimated Share of Search among body Mist brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which body Mist brands compete with Victoria's Secret?
Share of Search by month for Chanel, Plum, Dior, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Plum | Dior | Victoria's Secret | Vanilla |
|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 9.5% | 5.2% | 1.9% | <0.01% |
| Nov 2025 | 82.3% | 9.9% | 5.4% | 2.4% | <0.01% |
| Dec 2025 | 84.4% | 9.1% | 5% | 1.5% | <0.01% |
| Jan 2026 | 88.9% | 6.1% | 4% | 0.99% | <0.01% |
| Feb 2026 | 83.7% | 9.5% | 5.2% | 1.6% | <0.01% |
| Mar 2026 | 85% | 8.8% | 4.8% | 1.4% | <0.01% |
| Apr 2026 | 83.4% | 9.6% | 5.2% | 1.9% | <0.01% |
| May 2026 | 85% | 8.8% | 4.8% | 1.4% | <0.01% |
| Jun 2026 | 87.5% | 7.8% | 3.5% | 1.3% | <0.01% |
| Jul 2026 | 78.3% | 14.7% | 5.4% | 1.6% | 0.01% |
| Aug 2026 | 81% | 11.1% | 6.1% | 1.8% | <0.01% |
| Sep 2026 | 81.9% | 11.2% | 5% | 1.8% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.9% | 7.4M | 0% | +0.9 points | |
| 2, held 2nd | 11.2% | 1M | 0% | +0.1 points | |
| 3, held 3rd | 5% | 450K | -18.2% | -1 points | |
| 4, held 4th | 1.8% | 165K | 0% | 0 points | |
| 5, held 5th | <0.01% | 880 | 0% | 0 points |
1.
Chanel81.9%
Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.Plum
11.2%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Dior
5%
Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1 points.
1.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.Vanilla
<0.01%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Victoria's Secret and its closest rivals
Every comparison with Victoria's Secret
22 comparisons
- Calvin Klein vs Victoria's Secret
- Chanel vs Victoria's Secret
- Dior vs Victoria's Secret
- Plum vs Victoria's Secret
- Triumph vs Victoria's Secret
- Adidas vs Victoria's Secret
- Lululemon vs Victoria's Secret
- Nike vs Victoria's Secret
- Photopea vs Victoria's Secret
- Pixlr vs Victoria's Secret
- remove.bg vs Victoria's Secret
- Resy vs Victoria's Secret
- Under Armour vs Victoria's Secret
- Honey Birdette vs Victoria's Secret
- Google Domains vs Victoria's Secret
- Victoria's Secret vs Wacoal
- Boost vs Victoria's Secret
- Cardrona vs Victoria's Secret
- ThirdLove vs Victoria's Secret
- Bonds vs Victoria's Secret
- Vanilla vs Victoria's Secret
- Jockey vs Victoria's Secret
How has branded search demand for Victoria's Secret changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Victoria's Secret worldwide held steady at 165K.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among body Mist brands worldwide peaked at 2.4% in November 2025 and was lowest at 0.99% in January 2026.
How did search popularity change for body Mist brands worldwide in September 2026?
5 changes
In September 2026, Chanel gained estimated Share of Search among body Mist brands worldwide, from 81% to 81.9%.
In September 2026, Dior lost estimated Share of Search among body Mist brands worldwide, from 6.1% to 5%.
Victoria's Secret’s estimated Share of Search among body Mist brands worldwide has gained ground for 3 months in a row, from 1.3% to 1.8% in September 2026.
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Estimated monthly branded searches for Plum worldwide rose 21.6% over 12 measured months, from 826K to 1M in September 2026.
Where does Victoria's Secret compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bra brands | 5th of 5 | 0.27% | Show ranking |
| Com brands | 5th of 8 | 0.75% | Show ranking |
| Body Mist brands | 4th of 5 | 1.8% | Shown above |
| Bras | 4th of 6 | 2.3% | Show ranking |
| Lingerie brands | 3rd of 5 | 4.4% | Show ranking |
How is Victoria's Secret measured?
Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- victorias secret
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Is Victoria's Secret your brand?
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