How popular isVictoria's Secret in search?
In September 2026, there were an estimated 165K branded searches for Victoria's Secret worldwide which held steady over the last 12 months. Victoria's Secret holds 0.27% estimated Share of Search among sports bra brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike40%Adidas35.9%
Lululemon18.3%
Under Armour5.5%
Victoria's Secret0.27%
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Where does Victoria's Secret compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bra brands | 5th of 5 | 0.27% | Shown below |
| Bras | 4th of 6 | 2.3% | Show ranking |
| Lingerie brands | 3rd of 4 | 24.4% | Show ranking |
Which sports bra brands compete with Victoria's Secret?
Share of Search by month for Nike, Adidas, Lululemon, Under Armour, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Lululemon | Under Armour | Victoria's Secret |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 35.2% | 20.6% | 6.2% | 0.25% |
| Nov 2025 | 38.2% | 34.7% | 21.7% | 5.3% | 0.21% |
| Dec 2025 | 36.8% | 32.7% | 24.4% | 6% | 0.2% |
| Jan 2026 | 42.2% | 31.9% | 19.7% | 5.9% | 0.2% |
| Feb 2026 | 40.1% | 35.9% | 18.3% | 5.5% | 0.22% |
| Mar 2026 | 41.2% | 37.7% | 15.2% | 5.6% | 0.19% |
| Apr 2026 | 39.6% | 37% | 17.8% | 5.4% | 0.27% |
| May 2026 | 37.4% | 40.4% | 16.9% | 5.1% | 0.25% |
| Jun 2026 | 37.9% | 39.3% | 17.3% | 5.2% | 0.26% |
| Jul 2026 | 37.8% | 39.8% | 17% | 5.1% | 0.25% |
| Aug 2026 | 37.8% | 40.1% | 16.8% | 5.1% | 0.25% |
| Sep 2026 | 40% | 35.9% | 18.3% | 5.5% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40% | 24.3M | -2.4% | +2.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.9% | 21.8M | -17.5% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 11.1M | 0% | +1.4 points | |
| 4, held 4th | 5.5% | 3.4M | 0% | +0.4 points | |
| 5, held 5th | 0.27% | 165K | 0% | 0 points |
1.
Nike40%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.3 points.
2.
35.9%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.
18.3%
Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.4 points.
5.5%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.
0.27%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Victoria's Secret and its closest rivals
Every comparison with Victoria's Secret
11 comparisons
- Calvin Klein vs Victoria's Secret
- Triumph vs Victoria's Secret
- Adidas vs Victoria's Secret
- Lululemon vs Victoria's Secret
- Nike vs Victoria's Secret
- Under Armour vs Victoria's Secret
- Honey Birdette vs Victoria's Secret
- Jockey vs Victoria's Secret
- Victoria's Secret vs Wacoal
- ThirdLove vs Victoria's Secret
- Bonds vs Victoria's Secret
How has branded search demand for Victoria's Secret changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Victoria's Secret worldwide held steady at 165K.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among sports bra brands worldwide held steady, from 0.25% to 0.27%.
How did search popularity change for sports bra brands worldwide in September 2026?
4 changes
In September 2026, Nike overtook Adidas to become the leader among sports bra brands worldwide, with 40% estimated Share of Search.
In September 2026, Lululemon gained estimated Share of Search among sports bra brands worldwide, from 16.8% to 18.3%.
In September 2026, Adidas lost estimated Share of Search among sports bra brands worldwide, from 40.1% to 35.9%.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
How is Victoria's Secret measured?
Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- victorias secret
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Is Victoria's Secret your brand?
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