How popular isVanilla in search?
In September 2026, there were an estimated 880 branded searches for Vanilla worldwide which is up 417.6% over the last 12 months. Vanilla holds <0.01% estimated Share of Search among body Mist brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chanel81.9%- Plum11.2%
Dior5%
Victoria's Secret1.8%- Vanilla<0.01%
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Which body Mist brands compete with Vanilla?
Share of Search by month for Chanel, Plum, Dior, Vanilla. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Plum | Dior | Victoria's Secret | Vanilla |
|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 9.5% | 5.2% | 1.9% | <0.01% |
| Nov 2025 | 82.3% | 9.9% | 5.4% | 2.4% | <0.01% |
| Dec 2025 | 84.4% | 9.1% | 5% | 1.5% | <0.01% |
| Jan 2026 | 88.9% | 6.1% | 4% | 0.99% | <0.01% |
| Feb 2026 | 83.7% | 9.5% | 5.2% | 1.6% | <0.01% |
| Mar 2026 | 85% | 8.8% | 4.8% | 1.4% | <0.01% |
| Apr 2026 | 83.4% | 9.6% | 5.2% | 1.9% | <0.01% |
| May 2026 | 85% | 8.8% | 4.8% | 1.4% | <0.01% |
| Jun 2026 | 87.5% | 7.8% | 3.5% | 1.3% | <0.01% |
| Jul 2026 | 78.3% | 14.7% | 5.4% | 1.6% | 0.01% |
| Aug 2026 | 81% | 11.1% | 6.1% | 1.8% | <0.01% |
| Sep 2026 | 81.9% | 11.2% | 5% | 1.8% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.9% | 7.4M | 0% | +0.9 points | |
| 2, held 2nd | 11.2% | 1M | 0% | +0.1 points | |
| 3, held 3rd | 5% | 450K | -18.2% | -1 points | |
| 4, held 4th | 1.8% | 165K | 0% | 0 points | |
| 5, held 5th | <0.01% | 880 | 0% | 0 points |
1.
Chanel81.9%
Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.Plum
11.2%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
5%
Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1 points.
1.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.Vanilla
<0.01%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vanilla and its closest rivals
Every comparison with Vanilla
30 comparisons
- ClearEstate vs Vanilla
- Trust & Will vs Vanilla
- Vanilla vs Wealth.com
- Aesop vs Vanilla
- Chamberlain vs Vanilla
- Chanel vs Vanilla
- Chobani vs Vanilla
- Clearspring vs Vanilla
- Dior vs Vanilla
- Diptyque vs Vanilla
- Ecoya vs Vanilla
- Honey vs Vanilla
- Jo Malone vs Vanilla
- Kikkoman vs Vanilla
- Molton Brown vs Vanilla
- Natura vs Vanilla
- Neom vs Vanilla
- Nespresso vs Vanilla
- Pearl vs Vanilla
- Plum vs Vanilla
- Sage vs Vanilla
- So Good vs Vanilla
- Vanilla vs Victoria's Secret
- Vanilla vs Vital Proteins
- Vanilla vs Vitamix
- Vanilla vs Vitasoy
- Vanilla vs Yoplait
- Vanilla vs Zero
- Eden vs Vanilla
- EncorEstate vs Vanilla
How has branded search demand for Vanilla changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vanilla worldwide rose from 170 to 880.
- Across the 12 months ending September 2026, Vanilla’s estimated Share of Search among body Mist brands worldwide held steady at <0.01%.
How did search popularity change for body Mist brands worldwide in September 2026?
5 changes
In September 2026, Chanel gained estimated Share of Search among body Mist brands worldwide, from 81% to 81.9%.
In September 2026, Dior lost estimated Share of Search among body Mist brands worldwide, from 6.1% to 5%.
Victoria's Secret’s estimated Share of Search among body Mist brands worldwide has gained ground for 3 months in a row, from 1.3% to 1.8% in September 2026.
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Estimated monthly branded searches for Plum worldwide rose 21.6% over 12 measured months, from 826K to 1M in September 2026.
Where does Vanilla compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body Mist brands | 5th of 5 | <0.01% | Shown above |
| Matcha brands | 5th of 5 | 0.02% | Show ranking |
| Room Spray brands | 8th of 8 | 0.04% | Show ranking |
| Soy Milk brands | 7th of 8 | 0.04% | Show ranking |
| Greek Yogurt brands | 5th of 5 | 0.25% | Show ranking |
| Estate planning software | 4th of 5 | 1.4% | Show ranking |
How is Vanilla measured?
Brandwave collects information about searches that people make online using Vanilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vanilla estate
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