Vanilla vs Zero:Which is searched more?
In September 2026, Zero had more branded searches than Vanilla among greek Yogurt brands worldwide. Zero was estimated to have 1K branded searches compared to Vanilla’s 880, and held a 0.28% Share of Search versus Vanilla’s 0.25%. These are worldwide searches for English-language branded terms.
Follow Vanilla vs Zero and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Vanilla or Zero?
Compare the greek yogurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zero, Vanilla. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Honey | Zero | Vanilla |
|---|---|---|---|---|---|
| Oct 2025 | 87.3% | 11.7% | 0.69% | 0.24% | 0.04% |
| Nov 2025 | 81.9% | 16.5% | 1.2% | 0.33% | 0.06% |
| Dec 2025 | 80.1% | 16.1% | 3.2% | 0.4% | 0.08% |
| Jan 2026 | 81.1% | 16.3% | 2.2% | 0.33% | 0.13% |
| Feb 2026 | 82.1% | 16.5% | 0.97% | 0.29% | 0.09% |
| Mar 2026 | 79.2% | 19.5% | 0.93% | 0.32% | 0.13% |
| Apr 2026 | 78.9% | 19.4% | 1.2% | 0.42% | 0.1% |
| May 2026 | 82.1% | 16.5% | 0.8% | 0.33% | 0.2% |
| Jun 2026 | 82.2% | 16.5% | 0.63% | 0.33% | 0.33% |
| Jul 2026 | 78.9% | 19.4% | 0.75% | 0.39% | 0.51% |
| Aug 2026 | 81.6% | 16.4% | 1.5% | 0.27% | 0.24% |
| Sep 2026 | 84.7% | 13.9% | 0.82% | 0.28% | 0.25% |
How has the Vanilla and Zero comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Vanilla took it in July 2026, Zero took it in August 2026.
- Across the 12 months ending September 2026, Vanilla’s estimated Share of Search among greek Yogurt brands worldwide moved from 0.04% to 0.25%, and its estimated monthly branded searches moved from 170 to 880.
- Across the 12 months ending September 2026, Zero’s estimated Share of Search among greek Yogurt brands worldwide moved from 0.24% to 0.28%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for greek Yogurt brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Other head-to-heads among greek Yogurt brands
How each brand is measured
Brandwave collects information about searches that people make online using Vanilla’s and Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.