Brandwave

Estate planning software:Which brands are most popular in search?

In August 2026, Trust & Will was the most searched among estate planning software worldwide, with an estimated 60.5K branded searches and 92.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trust & Will92.8%
  2. ClearEstate3.7%
  3. Wealth.com2%
  4. Vanilla1.3%
  5. EncorEstate0.17%

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Share of SearchLeaderboard

Compare the tools used to plan estates and trusts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among estate planning software worldwide, by month

Share of Search by month for Trust & Will, ClearEstate. The figures are in the table below the chart.

View monthly share of search table
MonthTrust & WillClearEstateWealth.comVanillaEncorEstate
Oct 202595.9%2.5%1.3%0.22%0.12%
Nov 202595.3%3%1.4%0.27%0.08%
Dec 202595.8%2.5%1.1%0.33%0.14%
Jan 202696.4%2%1.1%0.42%0.12%
Feb 202694.9%3%1.6%0.41%0.14%
Mar 202694.9%2.4%2.1%0.5%0.14%
Apr 202695%2.4%2.1%0.41%0.09%
May 202694%3%2%0.92%0.14%
Jun 202693.8%2.9%1.6%1.6%0.14%
Jul 202693.8%2.5%1.6%2%0.17%
Aug 202692.8%3.7%2%1.3%0.17%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Trust & Will

    92.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.ClearEstate

    3.7%

    Held 2nd. 2.4K estimated branded searches, +50% vs prior month. Share +1.2 points.

  3. 3.Wealth.com

    2%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.

  4. 4.Vanilla

    1.3%

    Moved from 3rd to 4th. 880 estimated branded searches, -32.3% vs prior month. Share -0.7 points.

  5. 5.EncorEstate

    0.17%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among estate planning software worldwide?

In August 2026, Trust & Will was the most searched among estate planning software worldwide, with an estimated 60.5K branded searches and 92.8% estimated Share of Search within this set. ClearEstate is in 2nd place, 89.1 percentage points behind at 3.7% Share of Search.

Global estate planning software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trust & Will95.9% → 92.8%96.4%Jan 202692.8%Aug 20261st
ClearEstate2.5% → 3.7%3.7%Aug 20262%Jan 20262nd
Wealth.com1.3% → 2%2.1%Apr 20261.1%Jan 20263rd
Vanilla0.22% → 1.3%2%Jul 20260.22%Oct 20254th
EncorEstate0.12% → 0.17%0.17%Jul 20260.08%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide decreased from 95.9% to 92.8%.
  • Across the 11 months ending August 2026, ClearEstate’s estimated Share of Search among estate planning software worldwide increased from 2.5% to 3.7%.
  • Across the 11 months ending August 2026, Wealth.com’s estimated Share of Search among estate planning software worldwide increased from 1.3% to 2%.
  • Across the 11 months ending August 2026, Vanilla’s estimated Share of Search among estate planning software worldwide increased from 0.22% to 1.3%.
  • Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide peaked at 96.4% in January 2026 and was lowest at 92.8% in August 2026.
  • Across the 11 months ending August 2026, ClearEstate’s estimated Share of Search among estate planning software worldwide peaked at 3.7% in August 2026 and was lowest at 2% in January 2026.
  • Across the 11 months ending August 2026, Vanilla’s estimated Share of Search among estate planning software worldwide peaked at 2% in July 2026 and was lowest at 0.22% in October 2025.
  • Across the 11 months ending August 2026, EncorEstate held steady: its estimated Share of Search among estate planning software worldwide moved less than 0.5 percentage points.

How did search popularity change for estate planning software worldwide in August 2026?

  1. In August 2026, ClearEstate gained estimated Share of Search among estate planning software worldwide, from 2.5% to 3.7%.

  2. In August 2026, Trust & Will lost estimated Share of Search among estate planning software worldwide, from 93.8% to 92.8%.

  3. In August 2026, Vanilla lost estimated Share of Search among estate planning software worldwide, from 2% to 1.3%.

  4. In August 2026, Wealth.com rose from 4th to 3rd among estate planning software worldwide.

  5. Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

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