How popular isTrust & Will in search?
In August 2026, there were an estimated 60.5K branded searches for Trust & Will worldwide which is down 18.2% over the last 11 months. Trust & Will holds 92.8% estimated Share of Search among estate planning software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trust & Will92.8%
ClearEstate3.7%
Wealth.com2%Vanilla1.3%
- EncorEstate0.17%
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Which estate planning software compete with Trust & Will?
Share of Search by month for Trust & Will, ClearEstate. The figures are in the table below the chart.
View monthly share of search table
| Month | Trust & Will | ClearEstate | Wealth.com | Vanilla | EncorEstate |
|---|---|---|---|---|---|
| Oct 2025 | 95.9% | 2.5% | 1.3% | 0.22% | 0.12% |
| Nov 2025 | 95.3% | 3% | 1.4% | 0.27% | 0.08% |
| Dec 2025 | 95.8% | 2.5% | 1.1% | 0.33% | 0.14% |
| Jan 2026 | 96.4% | 2% | 1.1% | 0.42% | 0.12% |
| Feb 2026 | 94.9% | 3% | 1.6% | 0.41% | 0.14% |
| Mar 2026 | 94.9% | 2.4% | 2.1% | 0.5% | 0.14% |
| Apr 2026 | 95% | 2.4% | 2.1% | 0.41% | 0.09% |
| May 2026 | 94% | 3% | 2% | 0.92% | 0.14% |
| Jun 2026 | 93.8% | 2.9% | 1.6% | 1.6% | 0.14% |
| Jul 2026 | 93.8% | 2.5% | 1.6% | 2% | 0.17% |
| Aug 2026 | 92.8% | 3.7% | 2% | 1.3% | 0.17% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.8% | 60.5K | 0% | -1 points | |
| 2, held 2nd | 3.7% | 2.4K | +50% | +1.2 points | |
| 3, moved from 4th to 3rd | 2% | 1.3K | +30% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.3% | 880 | -32.3% | -0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.17% | 110 | 0% | 0 points |
92.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -1 points.
3.7%
Held 2nd. 2.4K estimated branded searches, +50% vs prior month. Share +1.2 points.
2%
Moved from 4th to 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +0.4 points.
4.
1.3%
Moved from 3rd to 4th. 880 estimated branded searches, -32.3% vs prior month. Share -0.7 points.
0.17%
Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Trust & Will and its closest rivals
How has branded search demand for Trust & Will changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trust & Will worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide decreased from 95.9% to 92.8%.
- Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide peaked at 96.4% in January 2026 and was lowest at 92.8% in August 2026.
How did search popularity change for estate planning software worldwide in August 2026?
5 changes
In August 2026, ClearEstate gained estimated Share of Search among estate planning software worldwide, from 2.5% to 3.7%.
In August 2026, Trust & Will lost estimated Share of Search among estate planning software worldwide, from 93.8% to 92.8%.
In August 2026, Vanilla lost estimated Share of Search among estate planning software worldwide, from 2% to 1.3%.
In August 2026, Wealth.com rose from 4th to 3rd among estate planning software worldwide.
Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
Where does Trust & Will compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Estate planning software | 1st of 5 | 92.8% | Shown above |
| Online will services | 1st of 3 | 93% | Show ranking |
How is Trust & Will measured?
Brandwave collects information about searches that people make online using Trust & Will’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trust & will
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