ClearEstate vs Trust & Will:Which is more popular by branded search?
In August 2026, Trust & Will had more branded searches than ClearEstate among estate planning software worldwide. Trust & Will was estimated to have 60.5K branded searches compared to ClearEstate’s 2.4K, and held a 92.8% Share of Search versus ClearEstate’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ClearEstate or Trust & Will?
Compare the tools used to plan estates and trusts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trust & Will, ClearEstate. The figures are in the table below the chart.
View monthly share of search table
| Month | Trust & Will | ClearEstate | Wealth.com | Vanilla | EncorEstate |
|---|---|---|---|---|---|
| Oct 2025 | 95.9% | 2.5% | 1.3% | 0.22% | 0.12% |
| Nov 2025 | 95.3% | 3% | 1.4% | 0.27% | 0.08% |
| Dec 2025 | 95.8% | 2.5% | 1.1% | 0.33% | 0.14% |
| Jan 2026 | 96.4% | 2% | 1.1% | 0.42% | 0.12% |
| Feb 2026 | 94.9% | 3% | 1.6% | 0.41% | 0.14% |
| Mar 2026 | 94.9% | 2.4% | 2.1% | 0.5% | 0.14% |
| Apr 2026 | 95% | 2.4% | 2.1% | 0.41% | 0.09% |
| May 2026 | 94% | 3% | 2% | 0.92% | 0.14% |
| Jun 2026 | 93.8% | 2.9% | 1.6% | 1.6% | 0.14% |
| Jul 2026 | 93.8% | 2.5% | 1.6% | 2% | 0.17% |
| Aug 2026 | 92.8% | 3.7% | 2% | 1.3% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the ClearEstate and Trust & Will comparison changed over the last 12 months?
3 findings
- Trust & Will was ahead of ClearEstate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClearEstate’s estimated Share of Search among estate planning software worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide moved from 95.9% to 92.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for estate planning software worldwide in August 2026?
2 changes
In August 2026, ClearEstate gained estimated Share of Search among estate planning software worldwide, from 2.5% to 3.7%.
In August 2026, Trust & Will lost estimated Share of Search among estate planning software worldwide, from 93.8% to 92.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ClearEstate’s and Trust & Will’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClearEstate
1 branded search term
- clearestate
Trust & Will
1 branded search term
- trust & will
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.