Brandwave

How popular isTrust & Will in search?

In August 2026, there were an estimated 60.5K branded searches for Trust & Will worldwide which is down 18.2% over the last 11 months. Trust & Will holds 93% estimated Share of Search among online will services worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trust & Will93%
  2. Farewill6.8%
  3. Gentreo0.22%
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Which online will services compete with Trust & Will?

Trust & Will against online will services worldwide, by month

Share of Search by month for Trust & Will, Farewill. The figures are in the table below the chart.

View monthly share of search table
MonthTrust & WillFarewillGentreo
Oct 202593%6.8%0.26%
Nov 202593%6.8%0.22%
Dec 202594.1%5.6%0.26%
Jan 202693%6.8%0.27%
Feb 202691.5%8.2%0.32%
Mar 202691.6%8.2%0.21%
Apr 202693%6.8%0.21%
May 202693%6.8%0.22%
Jun 202693.1%6.8%0.14%
Jul 202693.1%6.8%0.17%
Aug 202693%6.8%0.22%
Sep 2026———

  1. 1.Trust & Will

    93%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Farewill

    6.8%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gentreo

    0.22%

    Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Trust & Will and its closest rivals

How has branded search demand for Trust & Will changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trust & Will worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among online will services worldwide peaked at 94.1% in December 2025 and was lowest at 91.5% in February 2026.

How did search popularity change for online will services worldwide in August 2026?

  1. Estimated monthly branded searches for Gentreo worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

  2. Estimated monthly branded searches for Farewill worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Trust & Will worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

Where does Trust & Will compete?

Trust & Will is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Estate planning software1st of 592.8%Show ranking
Online will services1st of 393%Shown above

How is Trust & Will measured?

Brandwave collects information about searches that people make online using Trust & Will’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trust & will

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How the Brand Demand Index is measured

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