Farewill vs Trust & Will:Which is searched more?
In August 2026, Trust & Will had more branded searches than Farewill among online will services worldwide. Trust & Will was estimated to have 60.5K branded searches compared to Farewill’s 4.4K, and held a 93% Share of Search versus Farewill’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Farewill or Trust & Will?
Compare the services for writing a will online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trust & Will, Farewill. The figures are in the table below the chart.
View monthly share of search table
| Month | Trust & Will | Farewill |
|---|---|---|
| Oct 2025 | 93% | 6.8% |
| Nov 2025 | 93% | 6.8% |
| Dec 2025 | 94.1% | 5.6% |
| Jan 2026 | 93% | 6.8% |
| Feb 2026 | 91.5% | 8.2% |
| Mar 2026 | 91.6% | 8.2% |
| Apr 2026 | 93% | 6.8% |
| May 2026 | 93% | 6.8% |
| Jun 2026 | 93.1% | 6.8% |
| Jul 2026 | 93.1% | 6.8% |
| Aug 2026 | 93% | 6.8% |
| Sep 2026 | — | — |
How has the Farewill and Trust & Will comparison changed over the last 12 months?
3 findings
- Trust & Will was ahead of Farewill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farewill’s estimated Share of Search among online will services worldwide held steady at 6.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among online will services worldwide held steady at 93%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for online will services worldwide in August 2026?
2 changes
Estimated monthly branded searches for Farewill worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Estimated monthly branded searches for Trust & Will worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farewill’s and Trust & Will’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farewill
1 branded search term
- farewill
Trust & Will
1 branded search term
- trust & will
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