Gentreo vs Trust & Will:Which is searched more?

Name: Gentreo vs Trust & Will: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Trust & Will had more branded searches than Gentreo among online will services worldwide. Trust & Will was estimated to have 60.5K branded searches compared to Gentreo’s 140, and held a 93% Share of Search versus Gentreo’s 0.22%. These are worldwide searches for English-language branded terms.

Share of Search among online will services worldwide in August 2026Which is more popular in search, Gentreo or Trust & Will?

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Which is more popular in search, Gentreo or Trust & Will?

Compare the services for writing a will online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gentreo and Trust & Will among online will services worldwide, by month

Month	Trust & Will	Gentreo
Oct 2025	93%	0.26%
Nov 2025	93%	0.22%
Dec 2025	94.1%	0.26%
Jan 2026	93%	0.27%
Feb 2026	91.5%	0.32%
Mar 2026	91.6%	0.21%
Apr 2026	93%	0.21%
May 2026	93%	0.22%
Jun 2026	93.1%	0.14%
Jul 2026	93.1%	0.17%
Aug 2026	93%	0.22%
Sep 2026	—	—

How has the Gentreo and Trust & Will comparison changed over the last 12 months?

3 findings

Trust & Will was ahead of Gentreo in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Gentreo’s estimated Share of Search among online will services worldwide moved from 0.26% to 0.22%, and its estimated monthly branded searches moved from 210 to 140.
Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among online will services worldwide held steady at 93%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for online will services worldwide in August 2026?

2 changes

Estimated monthly branded searches for Gentreo worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026.
Estimated monthly branded searches for Trust & Will worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gentreo’s and Trust & Will’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.